SEO Glossary

There are 159 entries in this glossary.

Accessibility Score Accessibility Score is a quick estimate from automated tools that shows how well a page follows accessibility best practices. It is great for spotting trends, but it does not replace hands-on testing. A low score highlights clear things to fix, while a high score is a good sign you are heading in the right direction. Hits - 142 Synonyms - A11y Score, Accessibility Rating Accessibility Audit SEO
Accesskeys Accesskeys are keyboard shortcuts you can assign to page elements so users can jump to them quickly. The catch is they often clash with shortcuts already used by browsers, screen readers, or operating systems. Most accessibility experts suggest using them sparingly and documenting them clearly if you do. Hits - 141 Synonyms - Access Keys, Keyboard Shortcuts SEO Accessibility Audit
Alt Text Alt Text is the description you add to images so screen readers can tell users what the image shows. It also appears when an image fails to load and helps search engines understand your visual content. Keep it short, specific, and skip it on purely decorative images. Hits - 188 Synonyms - Alternative Text, Alt Attribute SEO Accessibility Audit Core Audit
Anchor Text Anchor Text is the clickable words in a hyperlink, usually styled as blue underlined text. Search engines use it as a strong signal to understand what the linked page is about. Good anchor text is descriptive and natural rather than generic phrases like "click here." Hits - 200 Synonyms - Link Text, Hyperlink Label SEO SEO Audit
AppCache Manifest AppCache Manifest was an older way for browsers to cache web pages for offline use, but it turned out to be unreliable and hard to manage. It has been removed from modern browser standards entirely. Today, Service Workers and Cache Storage are the recommended way to handle offline experiences. Hits - 186 Synonyms - Application Cache, Offline Cache SEO Best Practices Audit
ARIA Command Name ARIA Command Name means giving buttons, menu items, and similar controls a clear label that assistive tools can read out loud. Without a proper name, users relying on screen readers have no idea what a control does. Good naming makes interactive elements obvious and easy to use for everyone. Hits - 208 Synonyms - Button Label, Command Accessible Name SEO Accessibility Audit
ARIA Hidden Body ARIA Hidden Body happens when the entire page is accidentally hidden from assistive tools, making it completely unusable for screen reader users even though sighted visitors see everything normally. The fix is to only hide specific, non-interactive sections rather than the whole page. Hits - 209 Synonyms - Hidden Page, Aria-hidden on Body SEO Accessibility Audit
ARIA Hidden Focus ARIA Hidden Focus is a mismatch where something is marked as hidden from screen readers but still reachable by keyboard. Users end up tabbing into controls they cannot hear described, which creates confusion. The fix is to make sure hidden elements are truly removed from keyboard navigation too. Hits - 204 Synonyms - Hidden Focus, Focus on Hidden Element SEO Accessibility Audit
ARIA Required Attributes ARIA Required Attributes are specific properties that certain interactive roles need in order to work correctly with assistive tools. If they are missing, screen readers may not convey the full meaning of a widget. Getting these right ensures your custom components behave as expected for all users. Hits - 221 Synonyms - Required ARIA Props, Role Attributes SEO Accessibility Audit
ARIA Required Children ARIA Required Children means some roles need specific child roles inside them to form a proper widget structure. If the expected children are missing, assistive tools may not interpret the component correctly. Keeping parent-child role relationships intact is key to reliable accessibility. Hits - 201 Synonyms - Child Roles, Widget Children SEO Accessibility Audit
ARIA Required Parent ARIA Required Parent means certain roles only make sense when placed inside a specific parent role. If a role appears outside its expected container, assistive tools may ignore it or misread it entirely. Correct nesting keeps widgets working the way users expect. Hits - 205 Synonyms - Parent Role, Role Container SEO Accessibility Audit
Avoids Plugins Avoids Plugins means your site does not depend on outdated browser plugins like Flash or Java applets for core features. These plugins are insecure, inaccessible, and no longer supported by modern browsers. Native web technologies are faster, safer, and work everywhere. Hits - 215 Synonyms - No Flash, No Plugins, Native Web SEO SEO Audit
Backlink A Backlink is a link from another website pointing to yours, acting like a vote of confidence. When reputable sites link to your content, search engines treat it as a sign that your pages are valuable and trustworthy. Backlinks remain one of the strongest ranking factors in search. Hits - 224 Synonyms - Inbound Link, Incoming Link SEO SEO Audit
Best Practices Score Best Practices Score is a quick health check that covers web quality basics like security, modern browser features, and safe coding patterns. It gives you a snapshot of technical hygiene but works best when combined with deeper analysis. A strong score usually means fewer preventable issues in production. Hits - 204 Synonyms - BP Score, Quality Score SEO Best Practices Audit
Button Name Button Name checks that every button and link styled as a button has accessible text that screen readers can announce. Buttons without a discernible name are invisible to assistive technology users and fail WCAG 2.1 success criterion 4.1.2. Hits - 45 Synonyms - Accessible Button Label, Button Accessible Name
Bypass Blocks Bypass Blocks are mechanisms like skip-to-content links that let keyboard and screen reader users jump past repeated navigation to reach the main content. Without them, users have to tab through the same menus on every single page. Adding bypass options dramatically improves navigation speed. Hits - 256 Synonyms - Skip Nav, Skip to Content, Skip Link SEO Accessibility Audit
Canonical The Canonical audit verifies the page includes a properly formed `<link rel="canonical">` tag. This tag tells search engines the preferred URL for the current content, preventing duplicate-content penalties when the same page is reachable at multiple addresses. Hits - 61 Synonyms - Rel Canonical, Canonical Tag, Canonical URL
Canonical Links A Canonical Links tells search engines which version of a page is the main one when similar content exists at multiple URLs. This prevents duplicate content confusion and makes sure ranking signals are credited to the right page. It is one of the most important technical SEO tags to get right. Hits - 217 Synonyms - Rel Canonical, Master Link SEO SEO Audit
Compressed Images Compressed Images have had unnecessary data stripped away to shrink file size without noticeably hurting visual quality. Smaller images load faster, use less bandwidth, and improve the overall experience for visitors, especially on mobile connections. Compression is one of the easiest performance wins. Hits - 217 Synonyms - Optimized Images, WebP SEO Performance Audit
Content Security Policy (XSS) A Content Security Policy is a set of rules you give the browser that control which scripts, styles, and resources a page is allowed to load. It is one of the best defenses against cross-site scripting attacks. A strong policy makes security a built-in standard rather than an afterthought. Hits - 218 Synonyms - CSP, XSS Protection SEO Best Practices Audit
Crawl Budget Crawl Budget is the number of pages a search engine bot will crawl on your site within a given time period. If your site is large or has many low-quality pages, the bot may run out of budget before reaching your most important content. Keeping your site lean and well-structured helps maximize coverage. Hits - 239 Synonyms - Crawling Limit, Bot Access SEO SEO Audit
Crawlable Anchors Crawlable Anchors are links built in a way that search engines can actually find and follow them. If links rely entirely on JavaScript or are hidden behind unusual code patterns, crawlers may never discover the pages they point to. Clean, standard link markup keeps your content visible to search engines. Hits - 197 Synonyms - Crawlable Links, Bot-Friendly Links SEO SEO Audit
Critical Request Chains Critical Request Chains are sequences of network requests that depend on each other before key content can appear on screen. The longer the chain, the longer users wait. Shortening these dependency chains is one of the most effective ways to speed up how fast a page feels. Hits - 200 Synonyms - Render Chain, Dependency Chain SEO Performance Audit
Cumulative Layout Shift Cumulative Layout Shift is a Core Web Vital that measures how much visible content jumps around while a page loads. A common example is text shifting down when an ad suddenly appears above it. Low CLS scores mean a more stable, less frustrating experience for users. Hits - 211 Synonyms - CLS, Visual Stability SEO Performance Audit Featured
Custom Controls Labeled Custom Controls Labeled means any interactive element you build from scratch has a clear name that assistive tools can announce. Without proper labels, screen reader users encounter mystery buttons and controls. Good labeling makes even complex custom interfaces understandable for everyone. Hits - 200 Synonyms - Widget Labels, Custom Button Names SEO Accessibility Audit
Custom Controls Roles Custom Controls Roles means any non-standard interactive element correctly identifies what it is to assistive tools. If a custom dropdown does not declare itself as a listbox, screen readers cannot convey its purpose. Assigning the right role keeps custom widgets usable for all visitors. Hits - 202 Synonyms - Widget Roles, Custom Element Roles SEO Accessibility Audit
Definition List Items Definition List Items are pairs of terms and their descriptions grouped together in a structured way. When built correctly, assistive tools can clearly communicate which description belongs to which term. Well-formed definition lists make content clearer for both people and search engines. Hits - 205 Synonyms - Definition List, DT/DD Pairs, Description List SEO Accessibility Audit
Deprecated HTML Tags Deprecated HTML Tags are older elements that modern web standards no longer recommend. While browsers may still display them, they can cause maintenance headaches, accessibility gaps, and inconsistent behavior over time. Replacing them with current HTML and CSS improves quality and reduces technical debt. Hits - 221 Synonyms - Obsolete Tags, Old HTML Elements SEO Core Audit
Deprecation Warnings Deprecation Warnings flag features or coding patterns that are scheduled for removal in future browser updates. Ignoring them increases the risk of things breaking during upgrades. Fixing deprecation warnings early keeps your site stable, secure, and ready for the future. Hits - 203 Synonyms - Deprecated Features, Browser Warnings SEO Best Practices Audit
Document Title Document Title checks that the HTML page contains a non-empty `<title>` element. The title is the first thing screen readers announce when the page loads and is the primary clickable text shown in search engine results pages. Hits - 45 Synonyms - Page Title, Title Tag, Title Element
Document Type Document Type declaration tells the browser which version of HTML your page uses. Getting it right ensures browsers render your page in standards mode instead of falling back to quirky legacy behavior. It is a small detail that prevents big layout and compatibility headaches. Hits - 236 Synonyms - DOCTYPE, HTML Declaration SEO Core Audit
Dofollow Link A Dofollow Link is a regular hyperlink that passes ranking authority from the source page to the destination. Unlike nofollow links, dofollow links tell search engines to count the link as an endorsement. Most standard links are dofollow by default unless you specifically mark them otherwise. Hits - 202 Synonyms - Standard Link, Link Equity SEO SEO Audit
DOM Size DOM Size is the total number of elements on a page and how deeply they are nested. Very large or complex pages force the browser to do more work for styling, layout, and scripting, which slows everything down. Keeping your page structure lean improves speed and responsiveness. Hits - 205 Synonyms - Page Complexity, Node Count, Element Count SEO Performance Audit
Domain Authority Domain Authority is a score developed by Moz that predicts how likely a website is to rank in search results. Scores range from 1 to 100, with higher numbers meaning stronger ranking potential. It is a useful benchmark for comparing sites, though it is not an official Google metric. Hits - 10 Synonyms - DA, Site Authority, Domain Authority, SEO Audit SEO
Domain Rating Domain Rating is a proprietary metric from Ahrefs that measures the strength of a website's overall backlink profile on a scale from 0 to 100. A higher DR indicates a stronger, more authoritative link profile. DR is calculated based on the quantity and quality of external backlinks pointing to the entire domain, making it useful for comparing the relative link authority of different websites. Hits - 10 Synonyms - DR, DR:
Duplicate Content Duplicate Content is when the same or very similar text appears on multiple pages within your site or across different websites. Search engines may filter out the duplicates, which can hurt the ranking of your original page. Using canonical tags and unique content helps avoid this problem. Hits - 221 Synonyms - Copied Content, Content Repetition SEO SEO Audit Core Audit
Duplicate IDs Duplicate IDs happen when the same identifier is used on more than one element on a page. Since IDs are supposed to be unique, duplicates can break form labels, accessibility references, and JavaScript behavior. A quick audit can catch these before they cause real usability problems. Hits - 254 Synonyms - Duplicate ID, ID Conflicts SEO Accessibility Audit
Duplicated JavaScript Duplicated JavaScript happens when the same script code gets loaded more than once on a page. This wastes bandwidth, slows down processing, and makes maintenance harder without adding any real value. Removing duplicates is an easy way to improve performance and keep your code clean. Hits - 198 Synonyms - Duplicate Scripts, Redundant JS SEO Performance Audit
Efficient Animated Content Efficient Animated Content means motion effects are built to run smoothly without hogging the processor or draining battery life. Poorly optimized animations can cause stuttering, lag, and a bad experience on less powerful devices. Good animation design balances visual appeal with actual performance. Hits - 207 Synonyms - Smooth Animations, Optimized Motion SEO Performance Audit
External Links Use noopener External Links Use noopener links that open new windows should include a security attribute that prevents the new page from accessing your original page. Without this protection, the new page could potentially redirect your tab to a phishing site. It is a simple fix that strengthens security without affecting usability. Hits - 195 Synonyms - Rel Noopener, Target Blank Security SEO Best Practices Audit
Favicon A Favicon is the small icon that appears in browser tabs, bookmarks, and some search results next to your site name. Missing or broken favicons make a site look unfinished and less trustworthy. Setting one up correctly improves brand recognition across all platforms. Hits - 213 Synonyms - Site Icon, Tab Icon, Bookmark Icon SEO Core Audit
First Contentful Paint First Contentful Paint measures how long it takes from when a page starts loading until users see the first piece of real content on screen, like text or an image. A fast FCP reassures visitors that the page is working and worth waiting for. It is a key early indicator of perceived speed. Hits - 223 Synonyms - FCP, Initial Render SEO Performance Audit Featured
First Input Delay First Input Delay was a Core Web Vital that measured the gap between a user's first interaction, like clicking a button, and the browser actually responding. A long delay makes pages feel sluggish even if they look loaded. It has since been replaced by Interaction to Next Paint. Hits - 196 Synonyms - FID, Input Latency SEO Featured
Focus Traps A Focus Trap happens when keyboard users get stuck inside a section of a page and cannot tab their way out. While trapping focus inside an open dialog is expected behavior, accidental traps block navigation entirely. Good focus design always gives users a clear way in and out. Hits - 213 Synonyms - Keyboard Trap, Focus Lock SEO Accessibility Audit
Focusable Controls Focusable Controls means every interactive element on a page can be reached and used with just a keyboard. If a button or link is visible but cannot receive keyboard focus, it is effectively invisible to many users. Reliable focusability is essential for accessible, inclusive design. Hits - 214 Synonyms - Keyboard Access, Tab Focus SEO Accessibility Audit
Font Display Font Display controls how text behaves while custom web fonts are still downloading. Poor settings can leave users staring at invisible text or cause jarring font swaps after the page appears loaded. The right configuration keeps text readable throughout the entire loading process. Hits - 222 Synonyms - Font Loading, Font Swap, FOUT SEO Performance Audit
Font Size Font Size refers to how large or small your text appears across different devices and screen sizes. Text that is too small frustrates readers and creates accessibility barriers, especially on mobile. A solid font-size strategy ensures your content stays legible and comfortable everywhere. Hits - 231 Synonyms - Text Size, Readable Text, Typography SEO SEO Audit
Forced Reflow Forced Reflow (also called layout thrashing) occurs when JavaScript reads a layout property immediately after writing one, forcing the browser to recalculate the entire page layout synchronously. This blocks the main thread and causes visible jank, especially on mobile devices. Hits - 39 Synonyms - Layout Thrashing, Synchronous Layout, Layout Recalculation
Four-Word Keywords Four-Word Keywords are longer, more specific search phrases that usually reflect clear user intent. They tend to be less competitive than shorter terms and attract more qualified visitors. Including natural four-word phrases helps your content match what people are actually searching for. Hits - 190 Synonyms - Long-Tail Phrases, 4-Word Keywords SEO Core Audit
Geolocation on Start Geolocation on Start is the bad practice of asking for a visitor's location the moment a page loads, before they have any reason to share it. Premature permission prompts annoy users and get denied more often. Ask for location only when someone takes an action that actually needs it. Hits - 200 Synonyms - Location Prompt, GPS Permission SEO Best Practices Audit
Google Search Console Google Search Console is a free tool from Google that lets you monitor how your site appears in search results. It shows crawl errors, indexing status, mobile usability issues, and even manual penalties. It is the most direct source of feedback about how Google sees your website. Hits - 211 Synonyms - GSC, Webmaster Tools SEO SEO Audit
Gzip Compression Gzip Compression shrinks text-based files like HTML, CSS, and JavaScript before sending them to the browser. Without compression, pages transfer more data than necessary and load more slowly. Enabling gzip on your server is one of the simplest ways to speed up page delivery. Hits - 198 Synonyms - File Compression, Transfer Encoding SEO Core Audit
Heading Order Heading Order checks that heading elements (`<h1>` through `<h6>`) follow a logical, sequentially descending hierarchy without skipping levels. Proper heading order gives screen reader users a reliable document outline and helps search engines understand content structure. Hits - 43 Synonyms - Heading Hierarchy, Heading Levels, Sequential Headings
Hreflang Hreflang annotations tell search engines which language and region each version of a page targets. When set up correctly, they help serve the right version to users in different countries. Getting hreflang wrong can cause the wrong language to show up in search results. Hits - 193 Synonyms - Language Targeting, Regional SEO SEO SEO Audit
Hreflang Tag The Hreflang Tag is an HTML attribute that tells search engines you have multiple versions of a page for different languages or regions. It helps Google and others show the right version based on a visitor's language and location. It is essential for any site serving content in more than one language. Hits - 185 Synonyms - Language Tag, Multilingual SEO SEO SEO Audit
HTML Has Lang HTML Has Lang checks whether your page declares what language it is written in. Without this declaration, screen readers may mispronounce words and translation tools may not work correctly. Adding a language attribute to your page is a quick fix that helps both accessibility and search engines. Hits - 191 Synonyms - Lang Attribute, Page Language SEO Accessibility Audit
HTML Headings HTML Headings create the structural outline of your page, from the main title down through subtopics. Skipping heading levels or using them just for styling hurts readability and makes it harder for screen readers to navigate. A clean heading hierarchy helps both users and search engines understand your content. Hits - 201 Synonyms - Heading Structure, H1-H6, Page Outline SEO Core Audit
HTML Page Size HTML Page Size is the amount of raw markup the browser has to download before any other assets like images or scripts even start loading. Bloated HTML slows down the initial render, especially on slow connections. Keeping your markup lean helps pages start displaying faster. Hits - 198 Synonyms - Document Size, Markup Weight SEO Core Audit
HTTP Status Code HTTP Status Codes are the response signals a server sends when a browser requests a page. Codes like 200 mean everything is fine, 301 means a permanent redirect, and 404 means the page was not found. Getting these right is essential for SEO, user experience, and proper crawler behavior. Hits - 187 Synonyms - Status Code, Response Code, 404/301/200 SEO SEO Audit
Image Alt Image Alt checks that every `<img>` element has an `alt` attribute with meaningful alternative text (or an empty `alt=""` for purely decorative images). Missing alt text makes images invisible to screen reader users and harms SEO image indexing. Hits - 43 Synonyms - Alt Text, Alternative Text, Image Alt Text
Image Alt Check Image Alt Check is the process of verifying that every image on a page has appropriate alternative text. Informative images need a meaningful description, while decorative images should be marked so screen readers skip them. A solid alt-text review improves both accessibility and search visibility. Hits - 193 Synonyms - Alt Text Audit, Missing Alt Check SEO Core Audit
Image Alt Text Image Alt Text is a short description that tells users and search engines what an image shows when it cannot be seen or loaded. It is essential for screen reader users and helps with search rankings. The best alt text is brief, descriptive, and avoids keyword stuffing. Hits - 200 Synonyms - Alt Tag, Image Description, Alt Attribute SEO SEO Audit
Image Aspect Ratio Image Aspect Ratio management makes sure images display at the correct proportions before they finish loading. Without declared dimensions, images can cause the page layout to jump around as they pop in. Setting proper aspect ratios prevents layout shifts and keeps the page looking stable. Hits - 184 Synonyms - Image Proportions, Width/Height Ratio SEO Best Practices Audit
Improve Image Delivery Improve Image Delivery evaluates whether images are served in modern formats (WebP, AVIF), properly sized for the display, and compressed efficiently. Large, unoptimized images are the number-one cause of slow page loads on most websites. Hits - 39 Synonyms - Image Optimization, Optimize Images, Image Compression
Index/Nofollow Balance Index/Nofollow Balance is about controlling which pages search engines can see and which links pass authority. A good setup keeps your important pages indexable and lets links flow naturally, while blocking low-value or sensitive pages. Poor balance can accidentally hide important content from search. Hits - 194 Synonyms - Index Control, Robots Directives SEO Core Audit
Indexing Indexing is the process search engines use to organize and store web pages so they can return relevant results quickly. Before a page can appear in search results, it needs to be crawled and then added to the search engine's index. If a page is not indexed, it simply will not show up in searches. Hits - 221 Synonyms - Google Index, Search Database SEO SEO Audit
Inline CSS Inline CSS is styling code placed directly inside your HTML rather than in a separate stylesheet. A small amount can help pages render faster on first load, but too much makes your code harder to maintain and harder for browsers to cache. Keeping inline styles minimal is usually the better approach. Hits - 232 Synonyms - Inline Styles, Style Attribute SEO Core Audit
Input Accessible Name Input Accessible Name means every form field has a clear label that screen readers can announce. Without one, users hear an unlabeled text box and have no idea what information to enter. Good input labels improve form completion rates and reduce errors for everyone. Hits - 206 Synonyms - Input Label, Form Field Name SEO Accessibility Audit
Input Image Alt Input Image Alt means image-based form buttons, like graphical submit buttons, need descriptive text so assistive tools can announce what they do. Without it, screen reader users encounter a mystery button with no context. Adding a clear description makes these controls usable for everyone. Hits - 193 Synonyms - Image Button Alt, Submit Button Label SEO Accessibility Audit
Inspector Issues Inspector Issues are warnings that show up in browser developer tools, flagging potential problems with quality, compatibility, or performance. Fixing them early prevents subtle bugs from reaching your live site. Treating inspector warnings as a routine check helps maintain overall site health. Hits - 200 Synonyms - Dev Tools Warnings, Console Errors SEO Best Practices Audit
Interaction to Next Paint Interaction to Next Paint is a Core Web Vital that measures how responsive a page feels throughout a visit. It tracks the delay between user actions like clicks or taps and the screen actually updating. A low score means the page feels fast and responsive to every interaction. Hits - 200 Synonyms - INP, Responsiveness SEO Performance Audit Featured
Interactive Element Affordance Interactive Element Affordance is how clearly a button, link, or control communicates that it can be clicked or tapped. If something looks like plain text but is actually clickable, users will miss it. Strong visual cues reduce confusion and help people interact with your site confidently. Hits - 199 Synonyms - Clickable Appearance, Button Affordance SEO Accessibility Audit
Internal CSS Internal CSS is styling code written directly inside your HTML page rather than in an external file. It works for page-specific tweaks, but overusing it leads to repetition and weaker browser caching. Keeping most of your styles in external files improves performance and maintainability. Hits - 201 Synonyms - Embedded Styles, Style Tag SEO Core Audit
Internal vs External Links Internal vs External Links describes the mix of links pointing within your own site versus links going to other websites. Good internal linking helps search engines discover your pages and helps visitors navigate. External links should point to trustworthy, relevant sources. Hits - 201 Synonyms - Link Mix, Outbound Links, Interlinking SEO Core Audit
IP Canonicalization IP Canonicalization ensures that visitors and search bots who access your site through its raw IP address get redirected to your proper domain name. Without this, the same content can appear under two different addresses, confusing search engines. A simple redirect fixes the issue. Hits - 234 Synonyms - IP Redirect, IP to Domain Redirect SEO Core Audit
Is Crawlable Is Crawlable checks whether search engine bots can actually access and read your page. If a page is blocked by robots rules, returns an error, or cannot render, it will never appear in search results. Crawlability is the most basic requirement for organic search visibility. Hits - 199 Synonyms - Crawlability, Bot Access, Indexability SEO SEO Audit
Is on HTTPS Is on HTTPS confirms that your page is served over a secure, encrypted connection. HTTPS protects user data, builds trust, and is a baseline requirement for modern browsers and search engines. Sites still on plain HTTP may show security warnings and miss out on ranking benefits. Hits - 188 Synonyms - HTTPS, Secure Site, SSL Enabled SEO Best Practices Audit
JavaScript Bootup Time JavaScript Bootup Time measures how long the browser spends processing your JavaScript files during the initial page load. Heavy scripts can delay interactivity and make the page feel sluggish, especially on lower-powered devices. Reducing bootup time helps your page become usable faster. Hits - 219 Synonyms - JS Bootup, Script Processing Time SEO Performance Audit
JavaScript Libraries JavaScript Libraries are pre-built code packages that speed up development for common tasks like UI components or data handling. While they save time, each one adds weight to your page and introduces potential security and maintenance concerns. Only include libraries you genuinely need. Hits - 224 Synonyms - JS Libraries, JS Frameworks, Script Packages SEO Best Practices Audit
Keyword Stuffing Keyword Stuffing is the practice of cramming a page with the same keywords over and over to try to game search rankings. Search engines now penalize this because it creates a terrible reading experience. Focus on writing naturally and let keywords fit in where they make sense. Hits - 213 Synonyms - Over-optimization, Spam SEO Core Audit
Keyword Usage Keyword Usage is about placing your target search terms naturally in the places that matter, like headings, opening paragraphs, and page titles. Effective usage helps search engines understand your topic without making the text awkward to read. Balance is key — readability always comes first. Hits - 209 Synonyms - Keyword Placement, On-Page Keywords SEO Core Audit
Largest Contentful Paint Largest Contentful Paint is a Core Web Vital that measures when the biggest visible element on a page, usually a hero image or large text block, finishes loading. It is the closest metric to how fast a page feels to a real visitor. Lower LCP times mean happier users. Hits - 203 Synonyms - LCP, Main Content Load SEO Performance Audit Featured
Legacy JavaScript Legacy JavaScript identifies polyfills and transpiled code shipped to modern browsers that no longer need them. Sending ES5 fallback code to browsers that natively support ES6+ wastes bytes and slows page execution. Hits - 38 Synonyms - Polyfills, Transpiled Code, ES5 Fallback
Link Juice Link Juice is an informal SEO term for the ranking authority that flows from one page to another through hyperlinks. When a high-authority page links to yours, some of that authority transfers over. It is one of the core mechanics behind how search engines evaluate page importance. Hits - 220 Synonyms - Link Equity, Page Authority Flow SEO SEO Audit
Link Name Link Name is the accessible label a hyperlink exposes so users know where it leads before clicking. Vague link names like "click here" are unhelpful for screen reader users who navigate by link lists. Clear, descriptive names improve usability and help everyone find what they need faster. Hits - 207 Synonyms - Accessible Link, Link Label SEO Accessibility Audit
Link Text Link Text is the visible wording users read to decide whether to follow a link. Weak or generic text like "read more" makes it hard to understand where a link goes without extra context. Specific, meaningful link text helps users and search engines alike. Hits - 199 Synonyms - Anchor Wording, Link Copy SEO SEO Audit
Logical Tab Order Logical Tab Order means keyboard focus moves through interactive elements in a sequence that matches the visual layout. If tabbing jumps around unpredictably, users lose their place and make mistakes. A natural, consistent tab order makes keyboard navigation smooth and intuitive. Hits - 199 Synonyms - Tab Sequence, Focus Order SEO Accessibility Audit
Long Tasks Long Tasks are chunks of processing work that block the browser's main thread long enough to make the page feel unresponsive. They cause lag, delay user input, and hurt performance scores. Breaking heavy work into smaller pieces keeps the page feeling fast and responsive. Hits - 229 Synonyms - Main Thread Blocking, Slow Scripts SEO Performance Audit
Long-tail Keyword Long-tail Keywords are highly specific search phrases, usually three or more words long, that target a narrow topic. They tend to have less competition and attract visitors who know exactly what they want. Ranking for long-tail terms is often easier and drives more qualified traffic. Hits - 185 Synonyms - Niche Keyword, Specific Query SEO Core Audit
Main-Thread Work Breakdown Main-Thread Work Breakdown shows how the browser divides its processing time between tasks like scripting, rendering, and layout. Understanding this breakdown helps you pinpoint what is actually slowing a page down. Targeted fixes based on real data are far more effective than guesswork. Hits - 199 Synonyms - Thread Analysis, Processing Breakdown SEO Performance Audit
Managed Focus Managed Focus is the practice of deliberately moving keyboard focus when the page changes, like opening a dialog or loading new content. Without it, users can get lost or stranded in the wrong part of the page. Proper focus management keeps the experience smooth and predictable. Hits - 206 Synonyms - Focus Management, Dynamic Focus SEO Accessibility Audit
Meta Description A Meta Description is a short summary of a web page that often appears below the title in search results. While it does not directly affect rankings, a well-written description can significantly improve click-through rates. Think of it as your pitch to convince searchers to visit your page. Hits - 217 Synonyms - SERP Snippet, Page Summary SEO Core Audit
Meta Keywords Meta Keywords are a legacy tag that was once used to list a page's target keywords for search engines. Major search engines no longer use this tag for ranking, so it has little SEO value today. If you still have one, keep it clean and short rather than stuffing it with terms. Hits - 195 Synonyms - Keyword Tag, Meta Tag Keywords SEO Core Audit
Meta Refresh Meta Refresh is an HTML method that automatically reloads or redirects a page after a set delay. It can disorient users, especially those using assistive tools, and is generally considered a poor substitute for proper server-side redirects. Modern best practice is to avoid it entirely. Hits - 247 Synonyms - Auto-Redirect, Page Reload Tag SEO Accessibility Audit
Meta Viewport Meta Viewport tells mobile browsers how to scale and size your page content. Without it, mobile visitors may see a tiny desktop-sized version of your site. Correct viewport settings are essential for readable, touch-friendly layouts and consistent responsive design across devices. Hits - 252 Synonyms - Viewport Tag, Mobile Scaling SEO Accessibility Audit
Meter Accessible Name Meter Accessible Name means progress-style gauges and meters need a clear label explaining what they measure. Without one, screen reader users hear a number with no context for what it means. Proper naming helps everyone understand status indicators, thresholds, and progress bars. Hits - 197 Synonyms - Meter Label, Gauge Accessible Name SEO Accessibility Audit
Microdata Schema Microdata Schema is structured markup you add to your HTML to help search engines understand the meaning of your content beyond just the text. It can lead to richer search result displays like star ratings or event details. Accurate schema improves how your content is interpreted and presented. Hits - 266 Synonyms - Schema Markup, Microdata, Rich Snippets SEO Core Audit
Mobile-First Indexing Mobile-First Indexing means Google primarily uses the mobile version of your site for ranking and indexing decisions. Since most people search on phones, your mobile experience is what matters most to Google. Make sure the mobile version has all the content and features of the desktop version. Hits - 191 Synonyms - Mobile SEO, Responsive Ranking SEO SEO Audit Performance Audit
Modern Image Formats Modern Image Formats like WebP and AVIF deliver better compression than older formats, meaning smaller files with similar visual quality. Smaller images load faster and improve performance scores. Adopting modern formats is one of the simplest ways to speed up a media-heavy site. Hits - 196 Synonyms - WebP, AVIF, Next-Gen Images SEO Performance Audit
Multiple Labels on Field Multiple Labels on Field happens when a single form control has more than one label pointing to it, creating ambiguity for assistive tools. Screen readers may announce conflicting information about the field. Best practice is one clear label per control, with extra help text linked separately. Hits - 219 Synonyms - Duplicate Labels, Extra Form Labels SEO Accessibility Audit
Network Dependency Tree Network Dependency Tree maps the chain of resources requested during page load, showing which files depend on others to begin downloading. Long dependency chains delay rendering because each link in the chain must complete before the next can start. Hits - 35 Synonyms - Critical Request Chain, Resource Dependency Tree, Request Waterfall
Network RTT Network Round-trip Time is how long it takes for a request to travel from a visitor's browser to your server and back. Higher round-trip times mean longer delays for every resource your page needs. Lower times improve the overall experience, especially on mobile connections. Hits - 197 Synonyms - Round-Trip Time, Latency, Network Delay SEO Performance Audit
No document.write() Avoiding document.write means not using this outdated method to inject content into a page. It blocks the browser from processing the rest of the page while it runs, causing noticeable slowdowns. Modern alternatives let you add content without disrupting the loading process. Hits - 198 Synonyms - Avoid document.write, DOM Injection SEO Best Practices Audit
No Unload Listeners No Unload Listeners means avoiding an older event pattern that can prevent browsers from optimizing page transitions and back-button behavior. Pages that use unload handlers may load more slowly when users navigate back to them. Modern alternatives handle cleanup more reliably. Hits - 183 Synonyms - Unload Event, BFCache, Back-Forward Cache SEO Best Practices Audit
No Vulnerable Libraries No Vulnerable Libraries means your site's third-party code does not include versions with known security flaws. Outdated libraries with published vulnerabilities can put your visitors at risk. Keeping dependencies updated is an ongoing responsibility, not a one-time task. Hits - 198 Synonyms - Secure Libraries, Patched Dependencies SEO Best Practices Audit
Nofollow Attribute The Nofollow Attribute is a tag you add to a link to tell search engines not to pass ranking authority to the linked page. It was originally created to fight blog comment spam and is now used for paid links, ads, and user-generated content. It does not prevent users from clicking the link. Hits - 183 Synonyms - Rel Nofollow, Untrusted Link SEO SEO Audit
Non-Composited Animations Non-Composited Animations are visual effects that force the browser to redo expensive layout and painting work on every frame. This can cause stuttering, dropped frames, and sluggish interactions. Sticking to smooth properties like transform and opacity keeps animations running at full speed. Hits - 207 Synonyms - Janky Animations, CPU Animations SEO Performance Audit
Offscreen Content Hidden Offscreen Content Hidden means managing content that is not currently visible so it does not confuse screen readers or waste processing power. Content positioned offscreen but still exposed to assistive tools can create a disorienting experience. Proper hiding techniques fix both issues at once. Hits - 187 Synonyms - Hidden Content, Off-Screen Elements SEO Accessibility Audit
Offscreen Images Offscreen Images are pictures that sit below the visible area when a page first loads. Loading all of them upfront wastes bandwidth and slows down the initial display. Deferring offscreen images so they load only when a user scrolls near them noticeably improves page speed. Hits - 205 Synonyms - Lazy Loading, Below-Fold Images SEO Performance Audit
One-Word Keywords One-Word Keywords are single, broad search terms that signal a general topic. They are useful for understanding your overall theme but tend to be very competitive and vague. Natural repetition in relevant context is better than forcing a specific number of mentions. Hits - 179 Synonyms - Head Terms, Broad Keywords, Short-Tail SEO Core Audit
Optimized Images Optimized Images are properly compressed, correctly sized, and served in efficient formats for each visitor's device. Without optimization, images are often the heaviest part of a page and the biggest drag on performance. Getting images right is one of the highest-impact speed improvements you can make. Hits - 193 Synonyms - Image Optimization, Efficient Images SEO Performance Audit
Page Authority Page Authority is a score developed by Moz that predicts how well a specific page will rank in search engine results. It ranges from 1 to 100, with higher scores indicating a greater ability to rank. PA is calculated using machine learning models and considers factors like link counts, linking root domains, and other data points. Unlike Domain Authority, which evaluates an entire website, Page Authority focuses on a single page's ranking strength. Hits - 10 Synonyms - PA, PA:
Page Title (Title Tag) The Page Title is the primary label that appears in search results and browser tabs. It is your first chance to tell both users and search engines what a page is about. Strong titles are specific, easy to read, and naturally include relevant keywords without stuffing. Hits - 204 Synonyms - Page Title, HTML Title, Meta Title SEO Core Audit
PageRank PageRank is a Google algorithm that evaluates the quality and quantity of links pointing to a webpage to determine its relative importance. Named after Google co-founder Larry Page, it assigns a numerical value from 0 to 10 (publicly visible in the old Google Toolbar). Although Google no longer publicly discloses PageRank scores, the underlying algorithm still plays a role in how pages are ranked in search results. Hits - 9 Synonyms - PR, Page Rank, PageRank,
Plain Text Email Plain Text Email exposure means email addresses are published directly in your page source where automated scrapers can easily harvest them. This can lead to a flood of spam. Safer approaches include contact forms, obfuscation techniques, or encoding that keeps addresses accessible but harder to scrape. Hits - 207 Synonyms - Email Harvesting, Exposed Email SEO Core Audit
Progressbar Accessible Name Progressbar Accessible Name means progress indicators need a label that tells assistive tools what process is being tracked. Without one, screen reader users just hear a percentage with no idea what it refers to. A clear name makes progress bars meaningful and informative for everyone. Hits - 215 Synonyms - Progress Label, Loading Bar Name SEO Accessibility Audit
Redirects Redirects forward visitors and search bots from one URL to another, commonly used during site migrations or content restructuring. Too many redirect hops add loading delay and waste crawl budget. Keep redirect chains short and intentional for the best performance and SEO results. Hits - 209 Synonyms - URL Redirect, 301/302 Redirect, Forwarding SEO Performance Audit
Render-Blocking Resources Render-Blocking Resources are files, usually CSS and JavaScript, that prevent the browser from displaying anything until they finish downloading. The more render-blocking files you have, the longer visitors stare at a blank screen. Deferring or inlining critical resources helps content appear sooner. Hits - 199 Synonyms - Blocking CSS/JS, Critical Path Resources SEO Performance Audit
Resource Summary Resource Summary is an overview of everything a page loads, including scripts, stylesheets, images, fonts, and other assets, along with their sizes and impact. It helps you spot bloat and prioritize what to optimize first. Tracking these totals over time catches performance regressions early. Hits - 207 Synonyms - Asset Inventory, Page Resources SEO Performance Audit
robots.txt A robots.txt file lives in the root of your website and tells search engine crawlers which parts of the site they can access and which they should skip. It is one of the most basic SEO tools for managing how bots interact with your content. Getting it wrong can accidentally block important pages. Hits - 208 Synonyms - Robots File, Crawl Directives SEO SEO Audit
Search Engine Results Page A Search Engine Results Page is what you see after typing a query into Google or another search engine. It typically includes organic listings, paid ads, featured snippets, and other specialized results. Understanding how results pages work is fundamental to any SEO strategy. Hits - 208 Synonyms - SERP, Search Results SEO SEO Audit
SEO Score SEO Score is a summary number that estimates how well a page follows search optimization best practices. It is useful for prioritizing fixes, but no single score captures everything that affects real rankings. Use it as guidance to identify issues, not as a pass-or-fail grade. Hits - 221 Synonyms - SEO Rating, Optimization Score SEO SEO Audit
SEO-Friendly Links SEO-Friendly Links are clean, readable URLs that describe the page content using real words instead of random numbers or parameters. They are easier for both users and search engines to understand. Short, descriptive URLs tend to perform better and look more trustworthy in search results. Hits - 189 Synonyms - Slug, URL Structure SEO Core Audit
Server Response Time Server Response Time measures how quickly your server returns the first byte of data after a request. A slow server delays everything that comes after it, from rendering to interactivity. Improving backend speed is one of the highest-leverage ways to make your entire site feel faster. Hits - 212 Synonyms - TTFB, Time to First Byte, Server Speed SEO Performance Audit
Sitemap A Sitemap is an XML file that lists all the important pages on your site and tells search engines where to find them. It acts like a roadmap that helps bots discover and crawl your content more efficiently. Sitemaps are especially helpful for large sites or pages with few incoming links. Hits - 199 Synonyms - XML Sitemap, Content Map SEO Core Audit
Speed Index Speed Index measures how quickly the visible parts of a page fill in during loading. Unlike metrics that track a single moment, Speed Index captures the overall visual progress over time. A lower Speed Index means users see useful content sooner rather than watching a blank screen. Hits - 314 Synonyms - SI, Visual Load Speed SEO Performance Audit Featured
SSL Certificate An SSL Certificate is a digital credential that encrypts the connection between your website and its visitors. Sites with SSL use HTTPS and display a padlock icon in the browser address bar. Beyond security, SSL is now a baseline expectation for search engines and user trust. Hits - 204 Synonyms - HTTPS, Secure Connection SEO Best Practices Audit
Structured Data (Schema) Structured Data is special markup you add to your pages to help search engines understand your content more precisely. It can earn you rich results in Google, like star ratings, event times, or FAQ dropdowns. Using schema.org vocabulary is the most widely supported approach. Hits - 212 Synonyms - Structured Data, JSON-LD, Rich Snippets SEO SEO Audit
Tabindex Tabindex controls the keyboard focus order for elements on a page. Used carefully, it can improve navigation for custom interface patterns. Used carelessly, it creates confusing focus jumps that frustrate keyboard users. The natural page order should be preferred unless there is a strong reason to override it. Hits - 221 Synonyms - Tab Index, Focus Sequence SEO Accessibility Audit
Table Headers Linked Table Headers Linked means header cells in a data table are properly connected to their data cells so assistive tools can announce context correctly. Without these connections, complex tables are nearly impossible to understand by ear. Correct header associations make tabular data accessible to everyone. Hits - 195 Synonyms - Table Headers, Data Cell Association SEO Accessibility Audit
Tap Targets Tap Targets are the clickable or tappable areas on a page, like buttons and links. On mobile devices, targets that are too small or too close together lead to frustrating mis-taps. Sizing and spacing them generously makes your site easier and more pleasant to use on touchscreens. Hits - 202 Synonyms - Touch Targets, Mobile Buttons, Tap Size SEO SEO Audit
Text to HTML Ratio Text to HTML Ratio compares how much visible text a page has versus how much underlying HTML markup. A low ratio often means heavy code with little actual content, which can slow things down and signal lower quality. A healthy ratio reflects clean templates and meaningful content. Hits - 202 Synonyms - Content Ratio, Code-to-Text Ratio SEO Core Audit
Three-Word Keywords Three-Word Keywords are search phrases with enough specificity to capture clear user intent while still having reasonable search volume. They sit in a sweet spot between broad single terms and very niche long-tail phrases. Good coverage of three-word terms improves relevance for qualified visitors. Hits - 179 Synonyms - Medium-Tail Keywords, 3-Word Phrases SEO Core Audit
Time to Interactive Time to Interactive marks the point when a page is not just visually loaded but also ready to respond to user input without delays. A page can look complete while still being unresponsive behind the scenes. Tracking TTI helps ensure what users see matches what they can actually do. Hits - 263 Synonyms - TTI, Page Interactivity SEO Performance Audit
Toggle Accessible Name Toggle Accessible Name means every toggle switch or similar on/off control has a clear label that assistive tools can announce. Without one, screen reader users hear the state change but have no idea what setting they are toggling. Good naming makes toggles obvious and error-free. Hits - 215 Synonyms - Toggle Label, Switch Name SEO Accessibility Audit
Tooltip Accessible Name Tooltip Accessible Name means the control that triggers a tooltip has a clear label that assistive tools can announce, and the tooltip content is properly linked to it. Without this, screen reader users may miss helpful context. Strong naming keeps supplemental information discoverable for everyone. Hits - 197 Synonyms - Tooltip Label, Tooltip Accessible Name SEO Accessibility Audit
Total Blocking Time Total Blocking Time measures the total amount of time between the first content appearing and the page becoming fully interactive where the main thread was too busy to respond to user input. A high TBT means the page feels slow even if it looks loaded. Lowering it improves real responsiveness. Hits - 207 Synonyms - TBT, Main Thread Blocking SEO Performance Audit Featured
Total Byte Weight Total Byte Weight is the combined size of everything a page downloads, including HTML, CSS, JavaScript, images, fonts, and media. Heavier pages take longer to load and cost more data on mobile networks. Keeping total weight in check is one of the fundamentals of fast page delivery. Hits - 194 Synonyms - Page Weight, Download Size, Page Size SEO Performance Audit
Treeitem Accessible Name Treeitem Accessible Name means each item in a tree navigation widget has a clear label describing what it represents. Missing or vague names make hierarchical menus impossible to navigate by ear. Clear naming supports quick orientation and efficient browsing for everyone. Hits - 187 Synonyms - Tree Item Label, Tree Node Name SEO Accessibility Audit
Two-Word Keywords Two-Word Keywords are short phrases that add more intent and specificity than single terms while still reaching a broad audience. They often capture mid-funnel searches where users are narrowing down what they need. Balanced usage helps your content match real search behavior. Hits - 184 Synonyms - Short Phrases, 2-Word Keywords SEO Core Audit
Unminified CSS Unminified CSS contains whitespace, comments, and formatting that make files larger than they need to be. Minifying CSS strips out these extras and reduces file size, helping pages render faster, especially on slower connections. Minification should be an automatic step in your build process. Hits - 231 Synonyms - CSS Minification, Stylesheet Optimization SEO Performance Audit
Unminified JavaScript Unminified JavaScript includes extra whitespace, comments, and formatting that increase file size without adding functionality. Serving minified JavaScript reduces download and processing time for visitors. Making minification an automatic part of your build pipeline keeps performance consistent. Hits - 211 Synonyms - JS Minification, Script Optimization SEO Performance Audit
Unsized Images Unsized Images are pictures placed on a page without declared width and height, causing the layout to jump around as they load. This contributes to layout shift and a poor visual experience. Always set image dimensions or use CSS aspect ratios to keep the page stable during loading. Hits - 198 Synonyms - Missing Dimensions, No Width/Height SEO Performance Audit
Unused CSS Rules Unused CSS Rules are styles shipped to the browser that never actually apply to anything on the page. They add unnecessary weight, slow down rendering, and make stylesheets harder to maintain. Regularly cleaning out dead CSS keeps your stylesheets lean and your pages fast. Hits - 217 Synonyms - Dead CSS, Unused Styles SEO Performance Audit
Unused JavaScript Unused JavaScript is code sent to the browser that never runs during a normal visit. It wastes bandwidth, increases processing time, and slows the page down for no benefit. Auditing and removing unused code is one of the most effective ways to improve front-end performance. Hits - 216 Synonyms - Dead Code, Unused JS, Code Splitting SEO Performance Audit
URL Canonicalization URL Canonicalization is the practice of picking one preferred URL when the same content is accessible at multiple addresses. It tells search engines which version to index, preventing duplicate content confusion. Strong canonicalization keeps your ranking signals focused on the right pages. Hits - 218 Synonyms - Canonical URL, Preferred URL SEO Core Audit
Use Landmarks Using Landmarks means organizing your page into clear structural regions like header, navigation, main content, sidebar, and footer. Screen readers use these landmarks to let users jump directly to the section they need. Consistent landmark usage makes your site much easier to navigate. Hits - 210 Synonyms - ARIA Landmarks, Page Regions SEO Accessibility Audit
Use rel=preconnect Preconnect is a hint you give the browser to start connecting to important external servers before they are actually needed. It reduces connection setup time and can speed up loading for critical resources. Use it sparingly though — too many preconnects can waste resources. Hits - 209 Synonyms - Preconnect, Early Connection, DNS Prefetch SEO Performance Audit
Use rel=preload Rel=preload tells the browser to fetch important resources, like fonts or key scripts, as early as possible in the loading process. Used wisely, it speeds up first render and reduces delays for critical assets. Overusing it can backfire by competing with other important downloads. Hits - 221 Synonyms - Resource Preloading, Preload Hint SEO Performance Audit
Use Text Compression Text compression means shrinking text-based files like HTML, CSS, JavaScript, and JSON before sending them to the browser. Gzip and Brotli are the most common methods, and they can dramatically reduce transfer sizes. Enabling compression is one of the easiest server-side performance wins. Hits - 217 Synonyms - Gzip, Brotli, File Compression SEO Performance Audit
User Timings User Timings are custom performance measurements you define to track moments that matter most to your specific product or workflow. They go beyond generic metrics to capture things like how long a checkout flow takes or when a key feature becomes usable. They make performance data more actionable. Hits - 206 Synonyms - Custom Metrics, Performance Marks SEO Performance Audit
Uses Long Cache TTL Uses Long Cache TTL checks whether static assets (scripts, stylesheets, images, fonts) are served with a long browser cache lifetime. Short or missing cache headers force repeat visitors to re-download assets they already have, wasting bandwidth and slowing page loads. Hits - 33 Synonyms - Browser Caching, Cache TTL, Cache-Control Max-Age
Valid ARIA Attributes Valid ARIA Attributes are accessibility properties that are correctly matched to their element's role and purpose. Using unsupported or misspelled attributes means assistive tools simply ignore them, creating a false sense of accessibility. Always verify your ARIA attributes are valid for the role you are using. Hits - 225 Synonyms - ARIA Validation, Valid ARIA Props SEO Accessibility Audit
Valid ARIA Roles Valid ARIA Roles means the role values assigned to your elements are recognized and used in the right context. Invalid or misapplied roles distort how screen readers present your content and can break expected keyboard behavior. Getting roles right is essential for reliable accessibility. Hits - 242 Synonyms - ARIA Role, Role Attribute, Semantic Roles SEO Accessibility Audit
Valid Doctype Valid Doctype means your page correctly declares which version of HTML it uses so browsers render it in standards mode. Missing or broken doctypes can trigger quirks mode, causing unpredictable layout and styling problems. It is a simple one-line fix that prevents a surprising number of issues. Hits - 208 Synonyms - DOCTYPE Declaration, Standards Mode SEO Best Practices Audit
Valid HTML Lang Valid HTML Lang means the language set on your page uses a properly formatted code. Invalid or missing language tags can cause screen readers to mispronounce content and translation tools to behave unpredictably. Using the correct language code helps browsers and assistive tools interpret your content accurately. Hits - 223 Synonyms - Language Code, HTML Lang Value SEO Accessibility Audit
Valid Lang Valid Lang means the language declarations on your content use recognized language codes with correct formatting. Invalid codes can cause problems with pronunciation in screen readers, automatic translation, and search engine indexing. Correct language tagging supports accessibility and international reach. Hits - 201 Synonyms - Language Declaration, Lang Code SEO Accessibility Audit
Viewport The Viewport meta tag controls how your page scales and sizes itself on mobile devices. Without it, mobile browsers may shrink your page to fit, making text tiny and buttons hard to tap. Correct viewport settings are the foundation of responsive, mobile-friendly design. Hits - 210 Synonyms - Visible Area, Screen View SEO SEO Audit
Visual Order Follows DOM Visual Order Follows DOM means the on-screen arrangement of content should match the underlying code order that keyboards and screen readers follow. When these fall out of sync, users can experience confusing focus jumps and reading order problems. Keeping them aligned improves usability for everyone. Hits - 192 Synonyms - DOM Order, Reading Order, Focus Order SEO Accessibility Audit

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

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