Glossary of Terms
User Timings
User TimingsUser Timings are custom performance markers and measurements you add to your JavaScript code using the browser's Performance API. Standard metrics like First Contentful Paint and Time to Interactive are valuable, but they measure generic milestones that may not capture what matters most to your specific application. User Timings let you define your own: "How long does it take for the product search results to appear?" or "When does the interactive map become usable?" These custom measurements give you performance data that is directly tied to the moments your users actually care about. Why It Matters
How to Use Them
Common Mistakes
Bottom Line: Identify the moments that matter most to your users, mark them with the Performance API, measure the durations, and send them to your monitoring service. User Timings turn abstract performance numbers into specific, actionable measurements tied to real user experiences. Hits - 206 Synonyms: Custom Metrics, Performance Marks |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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