Glossary of Terms
Unused CSS Rules
Unused CSS RulesUnused CSS rules are style declarations in your stylesheets that do not match any element on the current page. They get downloaded, parsed, and evaluated by the browser — but they never actually style anything. Over time, stylesheets accumulate dead rules as features are removed, redesigns happen, and templates change while the old CSS stays behind. A typical site might deliver a 200-kilobyte stylesheet where only 30 percent of the rules apply to any given page. That means 70 percent is pure waste: bytes that extend loading time and processing effort for no visible result. Why It Matters
How to Fix It
Common Mistakes
Hits - 217 Synonyms: Dead CSS, Unused Styles |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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