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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

HTML Page Size

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HTML Page Size is the amount of raw markup the browser has to download before any other assets like images or scripts even start loading. Bloated HTML slows down the initial render, especially on slow connections. Keeping your markup lean helps pages start displaying faster.

HTML Page Size

HTML page size is how much raw markup your browser has to download before it can even start showing anything on screen. Before images, fonts, scripts, or stylesheets kick in, the browser first has to pull down and parse the HTML document itself. If that document is bloated with excessive inline styles, redundant markup, or embedded data, the very first step of painting the page takes longer than it should — especially on slower connections.

Why It Matters

  • It is the first bottleneck in every page load. The browser cannot render anything until the HTML finishes downloading and parsing. A heavy HTML document delays everything that comes after it — CSS loading, JavaScript execution, and image requests.
  • Mobile users feel it the most. On slower cellular connections, every extra kilobyte of HTML translates into noticeable waiting time. Lean markup means your page starts appearing sooner for users on limited bandwidth.
  • Search engine crawlers have limits. Crawlers allocate a finite amount of time and bandwidth per page. If your HTML is oversized, the crawler may not process the entire document, potentially missing important content or links near the bottom.
  • It affects Time to First Byte and First Paint. Large HTML documents take longer for the server to generate and for the browser to receive. This pushes back every visual milestone in the loading timeline.

How to Keep It Lean

  1. Move styles to external CSS files. Inline styles on every element can add thousands of bytes to the HTML. Move them into external stylesheets where they can be cached and reused across pages.
  2. Remove unnecessary wrapper elements. Extra <div> and <span> tags that exist only because of old layouts or copy-paste add weight without purpose. Flatten your markup wherever possible.
  3. Do not embed large data in the HTML. Base64-encoded images, large inline SVGs, or huge JSON blobs should be loaded as separate files. Keeping them in the HTML makes the document enormous.
  4. Enable server-side compression. Make sure your server is sending HTML with gzip or Brotli compression enabled. This can reduce the transfer size by 70% or more without changing the actual content.
  5. Remove HTML comments and whitespace in production. Development comments and excessive whitespace add up. Minify the HTML output or configure your server or CMS to strip them automatically.

Common Mistakes

  • Embedding entire CSS frameworks inline. Some page builders or CMS plugins dump the full CSS into the HTML instead of linking to an external file. This makes every page carry the full weight of the framework in its markup.
  • Duplicating hidden content. Including desktop and mobile versions of the same content and hiding one version with CSS means the HTML contains everything twice — doubling the document size without benefit.
  • Ignoring CMS bloat. Content management systems can inject extra markup, tracking scripts, and unnecessary meta tags. Periodically review the actual HTML output your CMS generates to identify bloat.
  • Focusing only on images and scripts. Many people optimize images and JavaScript but forget that the HTML document itself can also be oversized. It deserves the same attention as any other asset.
Bottom Line: Keep your HTML lean by moving styles and data to external files, removing unnecessary markup, enabling compression, and watching out for CMS bloat. A lightweight HTML document means the browser can start painting your page sooner — and that is the whole point.
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Synonyms: Document Size, Markup Weight

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.