Glossary of Terms
We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.
DOM Size
DOM Size DOM size refers to the total number of HTML elements on a page and how deeply they are nested inside each other. Every Why It Matters
How to Reduce DOM Size
Common Mistakes
Bottom Line: Keep your DOM lean by removing unnecessary wrappers, lazy-loading off-screen content, and flattening deeply nested structures. A smaller DOM means faster rendering, smoother interactions, and happier users. Hits - 205 Synonyms: Page Complexity, Node Count, Element Count |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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