Glossary of Terms
First Input Delay
First Input DelayFirst Input Delay (FID) measured the time between a user's first interaction with a page — a click, a tap, a key press — and the moment the browser actually started processing that interaction. It captured the frustrating gap where you click a button and nothing happens because the browser is busy executing JavaScript. FID has been replaced by Interaction to Next Paint (INP) as a Core Web Vital, but understanding it still matters for grasping responsiveness. Why It Matters
How to Reduce Input Delay
Common Mistakes
Bottom Line: Keep the main thread free during page load by breaking up long tasks, deferring non-essential scripts, and minimizing JavaScript. Even though FID has been replaced by INP, the same techniques make every interaction on your page feel snappy. Hits - 196 Synonyms: FID, Input Latency |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

-
-
-
-
Follow us around the web: