LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

First Input Delay

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First Input Delay was a Core Web Vital that measured the gap between a user's first interaction, like clicking a button, and the browser actually responding. A long delay makes pages feel sluggish even if they look loaded. It has since been replaced by Interaction to Next Paint.

First Input Delay

First Input Delay (FID) measured the time between a user's first interaction with a page — a click, a tap, a key press — and the moment the browser actually started processing that interaction. It captured the frustrating gap where you click a button and nothing happens because the browser is busy executing JavaScript. FID has been replaced by Interaction to Next Paint (INP) as a Core Web Vital, but understanding it still matters for grasping responsiveness.

Why It Matters

  • Perceived responsiveness defines user experience. A page can look fully loaded but feel broken if clicking does nothing for two seconds. FID specifically measured this mismatch between visual readiness and actual interactivity.
  • The main thread is the bottleneck. FID delays happen when the browser's main thread is busy with heavy JavaScript execution and cannot respond to user input. Long tasks — anything over 50 milliseconds — are the primary culprit.
  • It only measured the first interaction. FID focused on the very first click or tap, which is why it was eventually replaced by INP, which tracks the responsiveness of all interactions throughout the page's lifecycle.
  • The lessons still apply. Even though FID is no longer a Core Web Vital, the techniques for reducing input delay are the same ones that improve INP. Fixing the main-thread bottleneck improves all interaction responsiveness.

How to Reduce Input Delay

  1. Break up long JavaScript tasks. Any JavaScript task that runs for more than 50 milliseconds blocks the main thread. Split long operations into smaller chunks using requestIdleCallback, setTimeout, or scheduler.yield() so the browser can respond to input between chunks.
  2. Defer non-essential JavaScript. Scripts that do not need to run before the page becomes interactive should use defer or async attributes. Load analytics, ads, and non-critical features after the main content is interactive.
  3. Reduce JavaScript bundle size. Less JavaScript means less parsing, compiling, and executing — which means the main thread is free sooner. Remove unused code, tree-shake dependencies, and code-split to load only what each page needs.
  4. Move heavy work off the main thread. Use Web Workers for computationally intensive tasks like data processing, image manipulation, or complex calculations. This keeps the main thread available for user input.
  5. Optimize third-party scripts. Analytics, chat widgets, ad scripts, and social media embeds often run heavy JavaScript during page load. Load them lazily or after the page becomes interactive.

Common Mistakes

  • Loading everything eagerly. Including every script at the top of the page guarantees the main thread is saturated during the critical window when users first try to interact. Prioritize what loads first.
  • Ignoring third-party impact. Developers often focus on their own code while third-party scripts silently block the main thread. Audit the total JavaScript executing during load — not just yours.
  • Confusing FID with load time. A page can load quickly (fast FCP and LCP) but have terrible input delay if heavy JavaScript continues executing after visual content appears. Speed and responsiveness are different metrics.
  • Not testing on real devices. Developer machines execute JavaScript much faster than average user devices. A 20ms task on your laptop could be a 200ms task on a budget phone. Test with realistic hardware.
Bottom Line: Keep the main thread free during page load by breaking up long tasks, deferring non-essential scripts, and minimizing JavaScript. Even though FID has been replaced by INP, the same techniques make every interaction on your page feel snappy.
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Synonyms: FID, Input Latency

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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