Glossary of Terms
We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.
Duplicated JavaScript
Duplicated JavaScriptDuplicated JavaScript happens when the same script file or code block gets loaded more than once on a single page. Maybe a library is included in the header and again in the footer. Maybe two different plugins each bundle their own copy of the same utility. Either way, the browser downloads, parses, and executes the same code twice — wasting time, bandwidth, and memory for absolutely no benefit. Why It Matters
How to Fix It
Common Mistakes
Bottom Line: Every script on your page should be loaded exactly once. Audit your script tags, deduplicate bundled dependencies, and centralize shared libraries. Removing duplicate JavaScript is one of the easiest performance wins available. Hits - 198 Synonyms: Duplicate Scripts, Redundant JS |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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