LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Focus Traps

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A Focus Trap happens when keyboard users get stuck inside a section of a page and cannot tab their way out. While trapping focus inside an open dialog is expected behavior, accidental traps block navigation entirely. Good focus design always gives users a clear way in and out.

Focus Traps

A focus trap occurs when a keyboard user tabs into a section of a page and cannot tab back out. Their focus cycles endlessly within that section — no amount of pressing Tab or Shift+Tab will escape it. Intentional focus traps are essential for modals and dialogs. Accidental focus traps are a serious accessibility barrier that can leave users stranded.

Why It Matters

  • Users get stuck and cannot navigate. An accidental focus trap means a keyboard user literally cannot leave a section of your page. They are trapped with no way forward, no way back — their only option is to close the browser tab.
  • Intentional traps are sometimes necessary. When a modal dialog is open, focus should be trapped inside it so users do not accidentally interact with content behind the dialog. This is expected and correct behavior.
  • The difference is about control. A good focus trap keeps focus where it belongs (inside an open dialog) and releases it when the user dismisses the dialog. A bad focus trap holds focus hostage with no escape mechanism.
  • They disproportionately affect disabled users. Screen reader and keyboard-only users cannot click outside a trapped area to escape. Mouse users can simply click elsewhere — keyboard users are completely stuck.

How to Handle Focus Traps

  1. Always provide a way to dismiss trapped focus. Modals and dialogs that trap focus should include a visible close button and respond to the Escape key. Pressing Escape should close the dialog and return focus to the element that opened it.
  2. Trap focus only in modal contexts. Focus trapping is appropriate for modal dialogs, lightboxes, and similar overlays that require user attention before proceeding. It is never appropriate for inline page sections, sidebars, or navigation menus.
  3. Cycle focus within the trapped area. When focus reaches the last focusable element in a modal, the next Tab press should wrap to the first focusable element — not escape the modal or do nothing.
  4. Return focus when the trap is released. When a modal closes, focus should return to the element that triggered it — usually the button that opened the dialog. This maintains the user's place in the page.
  5. Test by tabbing through your modals. Open every modal and dialog on your site and try navigating them using only Tab, Shift+Tab, and Escape. Make sure focus stays inside while the modal is open and returns to the correct spot when it closes.

Common Mistakes

  • Trapping focus without an escape mechanism. A modal that traps focus but does not respond to the Escape key and has no close button is an inescapable cage for keyboard users. Always provide at least two ways out.
  • Accidental traps in complex widgets. Custom date pickers, autocomplete dropdowns, and rich text editors can accidentally trap focus if keyboard navigation within them is not properly managed.
  • Not returning focus after dismissal. Closing a modal without returning focus leaves the user at the top of the page or at an unpredictable location. They lose their place and have to tab through everything again.
  • Trapping focus in non-modal elements. Sticky headers, sidebars, or embedded widgets that trap focus without reason frustrate users who are just trying to tab through the page normally.
Bottom Line: Use focus traps intentionally for modals and dialogs, always provide an Escape key exit, and return focus to the triggering element when the trap is released. Accidental focus traps strand keyboard users — test by tabbing through every modal on your site.
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Synonyms: Keyboard Trap, Focus Lock

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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