LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

HTML Headings

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HTML Headings create the structural outline of your page, from the main title down through subtopics. Skipping heading levels or using them just for styling hurts readability and makes it harder for screen readers to navigate. A clean heading hierarchy helps both users and search engines understand your content.

HTML Headings

HTML headings (<h1> through <h6>) create the structural outline of your page — like a table of contents that both humans and machines can read. They define what your page is about (<h1>), what the major sections cover (<h2>), and how subtopics nest within them (<h3> and beyond). When headings are used correctly, anyone can scan and understand the page at a glance.

Why It Matters

  • Screen readers use headings for navigation. Screen reader users often navigate pages by jumping from heading to heading. A well-structured heading hierarchy lets them skip directly to the section they need without listening to everything in between.
  • Search engines use headings to understand content. Headings signal what each section of your page is about. Search engines give extra weight to text in heading tags when determining page relevance for specific queries.
  • They improve scanability for all users. Most web users scan pages rather than reading every word. Clear headings let sighted users quickly locate the information they need and decide whether to read a section in detail.
  • Skipped levels break the hierarchy. Jumping from <h2> to <h4> creates a gap in the document outline. Screen readers announce the heading level, so a missing level confuses users about the structure.

How to Use Them Correctly

  1. Use one <h1> per page. The <h1> should be the main title of the page and there should be exactly one. It tells everyone — users, screen readers, search engines — what this page is fundamentally about.
  2. Follow a logical hierarchy. After the <h1>, use <h2> for major sections, <h3> for subsections within those, and so on. Never skip levels — do not jump from <h2> to <h4>.
  3. Use headings for structure, not styling. If you need bigger or bolder text, use CSS — not a heading tag. Headings carry semantic meaning; using <h3> just because it looks the right size undermines the document structure.
  4. Make headings descriptive. "Section 2" or "More Info" are not helpful headings. "How to Install" or "Pricing Plans" tell the reader exactly what each section contains.
  5. Do not hide important content outside headings. If a section exists on your page, it should have a heading. Sections without headings are invisible to screen reader navigation and harder for all users to find.

Common Mistakes

  • Using headings just for visual size. Making text an <h2> because you want it large and bold — not because it is a section heading — breaks the semantic structure. Use CSS classes for visual styling instead.
  • Multiple <h1> tags on one page. Having two or three <h1> elements confuses the page hierarchy. Search engines and screen readers expect one main heading per page.
  • Skipping heading levels. Going from <h1> directly to <h3> creates a broken outline. It suggests a missing section and confuses assistive technology users.
  • Putting entire paragraphs in heading tags. Headings should be concise labels. A heading with 50 words is not a heading — it is a paragraph that has been given undue emphasis and semantic weight.
Bottom Line: Use one <h1> per page, maintain a logical hierarchy without skipping levels, and always use headings for structure — never just for styling. Good headings make your page navigable for everyone.
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Synonyms: Heading Structure, H1-H6, Page Outline

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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