Glossary of Terms
Network RTT
Network Round-Trip TimeRound-trip time (RTT) is the total time it takes for a data packet to travel from a user's browser to your server and back. Every file your page requests — HTML, CSS, JavaScript, images, fonts — requires at least one round trip. If each trip takes a long time, those delays stack up across dozens of requests, making the page feel slow even before the browser starts rendering anything. RTT is shaped by physical distance, network quality, and server responsiveness. Why It Matters
How to Reduce It
Common Mistakes
Bottom Line: Use a CDN to bring your files closer to users, reduce total request count, enable HTTP/2, preconnect to critical domains, and cache aggressively. Lower round-trip times make every aspect of page loading faster. Hits - 197 Synonyms: Round-Trip Time, Latency, Network Delay |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

-
-
-
-
Follow us around the web: