Glossary of Terms
Total Blocking Time
Total Blocking TimeTotal Blocking Time (TBT) adds up every millisecond the main thread was blocked by long-running tasks during the critical window between First Contentful Paint and Time to Interactive. A "long task" is any JavaScript operation that takes more than 50 milliseconds. The amount over 50 milliseconds for each task is considered "blocking time" because the browser cannot respond to user input during that overage. If you have three tasks that take 80ms, 120ms, and 200ms, the blocking portions are 30ms + 70ms + 150ms = 250ms of Total Blocking Time. That is 250 milliseconds where a tap or keystroke would have gone unanswered. Why It Matters
How to Reduce It
Common Mistakes
Bottom Line: Break long JavaScript tasks into chunks under 50 milliseconds, reduce total JavaScript, defer non-critical scripts, and optimize third-party code. TBT measures the gap between looking ready and being ready — closing that gap makes your page feel genuinely responsive. Hits - 207 Synonyms: TBT, Main Thread Blocking |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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