LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Treeitem Accessible Name

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Treeitem Accessible Name means each item in a tree navigation widget has a clear label describing what it represents. Missing or vague names make hierarchical menus impossible to navigate by ear. Clear naming supports quick orientation and efficient browsing for everyone.

Treeitem Accessible Name

Tree views — collapsible, hierarchical lists used for things like file browsers, category menus, and nested navigation — rely on each item having a clear, descriptive label. The treeitem accessible name is what screen readers announce as users arrow through the tree. Without it, users hear "treeitem" over and over with no indication of what each node represents.

Why It Matters

  • Trees are complex navigation structures. Users need clear labels to understand where they are in the hierarchy, which branch they are exploring, and what each node represents. Without names, the entire tree is unusable.
  • Screen reader users rely on announced names. In a tree view, the screen reader announces the treeitem name, its depth level, and its expanded/collapsed state. If the name is missing, two-thirds of that information is useless.
  • Trees are keyboard-driven. Arrow keys move between items, Enter expands or collapses branches. Users making these keyboard moves need immediate audio feedback about what they just landed on.
  • Unnamed items look identical. Without labels, every treeitem sounds the same to a screen reader user — making it impossible to find a specific item or navigate purposefully.

How to Fix It

  1. Put descriptive text directly inside each treeitem. The simplest approach: <li role="treeitem">Annual Reports</li>. The inner text becomes the accessible name automatically.
  2. Use aria-label when text alone is not enough. If the visible text is abbreviated or icon-based, provide a clear name: <li role="treeitem" aria-label="Q4 Financial Reports">.
  3. Include expand/collapse state. Parent items in a tree should have aria-expanded="true" or aria-expanded="false" so users know whether a branch is open or closed.
  4. Set the correct tree structure. Use role="tree" on the container, role="treeitem" on each item, and role="group" on nested lists. This gives screen readers the full hierarchy.
  5. Implement proper keyboard navigation. Arrow keys should move between siblings, right arrow expands a branch, left arrow collapses it. These patterns are expected by users familiar with tree views.

Common Mistakes

  • Using icons without text alternatives. A folder icon next to a treeitem looks clear visually, but if there is no text or aria-label, the screen reader announces nothing useful.
  • Building trees from nested <div> elements. Without proper roles and ARIA attributes, nested divs look flat to assistive tools — the hierarchy is completely lost.
  • Not using role="group" for nested levels. Child items should be wrapped in a container with role="group" so screen readers can announce the nesting depth and item count.
  • Forgetting to update names after dynamic changes. If tree items are renamed, moved, or added via JavaScript, make sure the accessible names reflect the current state, not the initial render.
Bottom Line: Every item in a tree view needs a clear name so screen reader users can navigate the hierarchy as effectively as sighted users. Use descriptive text inside each treeitem, maintain proper nesting with role="group", and include expand/collapse state on parent nodes.
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Synonyms: Tree Item Label, Tree Node Name

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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