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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

SEO Glossary

There are 2 entries in this glossary.
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JavaScript Bootup Time

JavaScript Bootup Time measures how long the browser spends processing your JavaScript files during the initial page load. Heavy scripts can delay interactivity and make the page feel sluggish, especially on lower-powered devices. Reducing bootup time helps your page become usable faster.
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Synonyms - JS Bootup, Script Processing Time

JavaScript Libraries

JavaScript Libraries are pre-built code packages that speed up development for common tasks like UI components or data handling. While they save time, each one adds weight to your page and introduces potential security and maintenance concerns. Only include libraries you genuinely need.
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Synonyms - JS Libraries, JS Frameworks, Script Packages

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.