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A flat taxonomy system used to describe and cross-link content across different categories. Unlike categories, which are hierarchical and typically limited to one per item, tags are flat and flexible—you can assign multiple tags to a single piece of content. Think of them like the index at the back of a book: a recipe in the "Desserts" category might carry tags like "Gluten-Free," "Chocolate," and "Under 30 Minutes." Tags help surface related content from different categories, supporting a matrix content strategy. Avoid creating too many tags, as hundreds of low-use tags can dilute SEO relevance.
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Synonyms: Label, Keyword, Topic, Flat Taxonomy

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.