CMS Terms

There are 8 entries in this glossary.

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Access Control List A security system that restricts access to specific areas of the site and defines what actions users can perform. Hits - 19 Synonyms - ACL, Access Rights
Access Levels A setting within the ACL system that dictates what content a user group can view. Hits - 4 Synonyms - View Levels
Action Hook A PHP function that executes a custom script at a designated point during the page rendering process. Hits - 192 Synonyms - Actions, Event Hooks
Administrator The highest user role in a standard CMS installation, with access to all features. Hits - 192 Synonyms - Admin, Site Admin
Alias A machine-friendly version of a title used to generate the URL (slug) for an item. Hits - 4 Synonyms - Slug, URL Segment
Anchor A marker within an article or HTML page that allows a link to jump directly to a specific section. Hits - 19 Synonyms - Jump Link, HTML Anchor
Archived A status for content that is no longer current but should still be accessible. Hits - 19 Synonyms - Archive Status
Article The primary unit of content in a CMS, consisting of text, images, and HTML. Hits - 22 Synonyms - Content Item

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.