CMS Terms

There are 9 entries in this glossary.

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Page A built-in content type designed for static, timeless content. Hits - 311 Synonyms - Static Content, Hierarchical Post
Page Class Suffix A parameter in Menu Items that adds a CSS class to the page's body or content container. Hits - 4 Synonyms - Body Class, Page CSS
Parent Theme A complete theme that includes all the required template files and design assets. Hits - 189 Synonyms - Base Theme, Framework
Patch A file or set of files distributed to fix bugs or security issues. Hits - 4 Synonyms - Bug Fix, Hotfix
PHP The server-side scripting language that most major CMS platforms are written in. Hits - 21 Synonyms - Hypertext Preprocessor, Server Code
Plugin A piece of software that extends or modifies a CMS's core functionality. Hits - 254 Synonyms - Add-on, Event Handler
Post The primary content type used for dynamic, time-sensitive content. Hits - 240 Synonyms - Blog Post
Pre-Update Check A diagnostic tool that runs before a CMS core update. Hits - 5 Synonyms - Compatibility Check, System Health
Published A status state indicating that an item (article, menu, module) is active and visible on the website. Hits - 24 Synonyms - Active, Visible

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.