LiquidPurple - Strategic Website Management

CMS Terms

There are 15 entries in this glossary.
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Cache

A system that stores temporary copies of web pages or data to speed up loading times and reduce server load.
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Synonyms - Caching, Site Acceleration

CAPTCHA

A security test used to determine whether a user is human or a robot.
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Synonyms - ReCAPTCHA, Human Verification

Cascading Style Sheet

A language used to describe the presentation (look and formatting) of a document written in HTML.
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Synonyms - Styles

Category

A hierarchical container used to group and organize content into broad topics.
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Synonyms - Folder, Group, Hierarchical Taxonomy

Child Theme

A theme that inherits the functionality and styling of another theme, called the Parent Theme.
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Synonyms - Safe Theme, Inherited Theme

Chrome

The visible graphical interface features of an application are sometimes referred to as chrome.
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Synonyms - Module Style

Classic Editor

A legacy rich-text editor that predates modern block-based editing interfaces.
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Synonyms - TinyMCE, WYSIWYG

CLI Tools

Command-line interfaces for managing CMS sites without a web browser.
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Synonyms - Command Line, Console

CMS Update

A core tool that handles updating the CMS platform files to the latest version.
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Synonyms - Updater, Upgrade

Component

A large, self-contained CMS extension responsible for rendering the main body content of a page.
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Synonyms - App, Core Extension

Configuration File

The core configuration file located in the root directory of a CMS installation.
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Synonyms - Config File, System Settings

Control Center

The landing page of the Administrator interface.
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Synonyms - Control Panel, Home Dashboard

Custom Field

Additional structured data fields attached to content items, extending them beyond just a title and body.
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Synonyms - Fields, Extra Fields, Post Meta

Custom Field Group

A container used to organize Custom Fields into tabs in the editing interface.
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Synonyms - Field Groups, Field Categories

Custom Post Type

A user-defined content type created to manage items other than standard Posts and Pages.
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Synonyms - CPT, Custom Content

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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