CMS Terms

There are 10 entries in this glossary.

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Tag A flat taxonomy system used to describe and cross-link content across different categories. Hits - 247 Synonyms - Label, Keyword, Topic, Flat Taxonomy
Taxonomy A grouping mechanism for content. Hits - 203 Synonyms - Grouping, Classification
Technical Requirements The server specifications needed to run a CMS platform. Hits - 4 Synonyms - Server Specs, Prerequisites
Template The extension that controls the overall design, layout, and responsiveness of the site. Hits - 24 Synonyms - Skin
Template Hierarchy The logic a CMS uses to decide which template file to use to render a specific page. Hits - 160 Synonyms - Theme Logic, Cascade
Template Override A file placed in the template folder that replaces a core layout file. Hits - 4 Synonyms - HTML Override
Template Style A specific configuration instance of a Template. Hits - 5 Synonyms - Theme Settings, Design Variant
The Loop The default code structure used by a CMS to iterate through and display content items. Hits - 171 Synonyms - WP Loop, Iteration
Theme A collection of files that work together to produce the visual design and layout of a website. Hits - 242 Synonyms - Skin
Two-Factor Authentication An extra layer of security that requires not only a password and username but also something that only that user has on them. Hits - 4 Synonyms - 2FA, MFA

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.