LiquidPurple - Strategic Website Management
Liquid Purple Liquid Purple

Template Override

Search for glossary terms (regular expression allowed)
A file placed in the template folder that replaces a core layout file. Overrides allow developers to customize the HTML output of components and modules without editing core files. The CMS checks the template or theme folder first; if a matching file exists there, it is used instead of the core file. This ensures your customizations survive CMS updates. It is the gold standard for CMS development, allowing core functionality to be updated while preserving your unique design.
Hits - 4
Synonyms: HTML Override

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

Client Login

Copyright © 2026 Liquid Purple | All Rights Reserved.
Follow us around the web:
 

Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.