Compressed Images

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Compressed Images have had unnecessary data stripped away to shrink file size without noticeably hurting visual quality. Smaller images load faster, use less bandwidth, and improve the overall experience for visitors, especially on mobile connections. Compression is one of the easiest performance wins.

Compressed Images

Compressed images are image files that have been optimized to reduce their file size while maintaining acceptable visual quality. Images are typically the heaviest assets on a web page, so even modest compression savings can shave seconds off load times. The trick is finding the right balance — small enough to load quickly, but sharp enough that nobody notices the difference.

Why It Matters

Images are the biggest bandwidth cost. On most web pages, images account for the majority of transferred bytes. Compressing them is often the single largest performance improvement you can make with the least effort.
Mobile users feel every extra kilobyte. Slower connections and data caps make oversized images painful for mobile visitors. Compressed images load faster, use less data, and keep users from bouncing.
Page speed affects search rankings. Faster pages tend to rank better, and image optimization is one of the most reliable ways to improve load time. The return on effort is hard to beat.
It is largely invisible to users. Well-compressed images look virtually identical to their uncompressed originals. Users get the same visual experience with none of the wait.

How to Optimize Your Images

Choose the right format. Use WebP or AVIF for photographs and complex images — they compress far better than JPEG at the same quality. Use SVG for icons and logos. Use PNG only when you need transparency and cannot use WebP.
Resize before compressing. Do not serve a 4000px-wide image in a 600px container. Resize images to the largest dimensions they will actually be displayed at. This alone can cut file sizes dramatically.
Use lossy compression for photographs. Lossy compression removes data humans rarely notice. A quality setting of 75-85 for JPEG or WebP typically produces excellent results at a fraction of the original file size.
Use lossless compression for graphics. Screenshots, diagrams, and images with sharp edges and text benefit from lossless compression, which preserves every detail while still reducing file size.
Automate the process. Integrate image compression into your build pipeline or use a CDN that handles optimization automatically. Manual compression does not scale across hundreds of images.

Common Mistakes

Uploading images straight from a camera. Raw camera files can be 5-10 MB each. Always resize and compress before uploading to your site.
Over-compressing and creating artifacts. Pushing quality too low produces visible blurriness, banding, or blocky artifacts. Always check the result visually — savings are not worth ugly images.
Using PNG for photographs. PNG is lossless, which is great for graphics but creates massive files for photographic content. Use JPEG, WebP, or AVIF instead.
Forgetting responsive images. Serving the same large image to desktops and phones wastes bandwidth on small screens. Use the <picture> element or srcset attribute to serve size-appropriate versions.

Bottom Line: Compress every image on your site. Choose the right format, resize to actual display dimensions, and automate the process. It is one of the easiest, highest-impact performance improvements available — and your visitors will never notice the difference.

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Synonyms: Optimized Images, WebP

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

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Compressed Images