LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Best Practices Score

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Best Practices Score is a quick health check that covers web quality basics like security, modern browser features, and safe coding patterns. It gives you a snapshot of technical hygiene but works best when combined with deeper analysis. A strong score usually means fewer preventable issues in production.

Best Practices Score

Your best practices score evaluates whether your page follows widely accepted web development standards — things like using HTTPS, avoiding deprecated APIs, running modern JavaScript, and handling browser errors cleanly. It is less about what your content says and more about how well the underlying technical foundation is built. Think of it as a code quality checklist for the web.

Why It Matters

  • It catches security gaps. Issues like missing HTTPS, insecure mixed content, or exposed sensitive data show up here. These are the kinds of problems that can erode user trust or lead to data breaches.
  • Deprecated features break over time. Using APIs or coding patterns that browsers have deprecated means your site is one browser update away from unexpected failures. This score flags those ticking time bombs.
  • Console errors signal deeper problems. JavaScript errors logged in the browser console degrade user experience and often indicate bugs that affect functionality. A clean console is a sign of healthy code.
  • It reflects overall technical quality. A strong best practices score correlates with fewer production bugs, faster debugging, and easier maintenance. It is a proxy for how well the codebase is maintained.

How to Improve Your Score

  1. Serve everything over HTTPS. Every resource on your page — scripts, stylesheets, images, fonts — should load over HTTPS. Mixed content (HTTPS page loading HTTP resources) is flagged as insecure and may be blocked by browsers.
  2. Fix browser console errors. Open your browser's developer console and address any errors or warnings. Common culprits include missing resources, deprecated API calls, and unhandled promise rejections.
  3. Replace deprecated APIs. If your code uses features browsers have marked as deprecated — like document.write() or AppCache — migrate to their modern replacements before browsers remove support entirely.
  4. Use proper image aspect ratios. Serving images without explicit width and height attributes causes layout shifts when the image loads. Declare dimensions or use CSS aspect ratio to reserve space.
  5. Avoid requesting sensitive permissions on load. Features like geolocation and notification access should only be requested when the user takes an action that needs them — not automatically on page load.

Common Mistakes

  • Ignoring console warnings. Warnings are not errors, but they often indicate deprecated features heading toward removal. Fixing them now prevents surprises in future browser updates.
  • Loading third-party scripts over HTTP. Even if your own code is fully HTTPS, a single third-party script loaded over HTTP triggers mixed content warnings and can lower your score.
  • Using document.write(). This method blocks the HTML parser and can significantly slow page rendering. Modern alternatives like document.createElement() or template literals are safer and faster.
  • Treating this score as optional. Best practices issues tend to compound over time. Small problems ignored today become major breakages when browsers ship updates that remove deprecated features.
Bottom Line: Your best practices score is a technical hygiene check. Keep your site on HTTPS, clean up console errors, replace deprecated APIs, and stay current with web standards. It is not glamorous work, but it prevents the kind of problems that surprise you in production.
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Synonyms: BP Score, Quality Score

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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