LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Logical Tab Order

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Logical Tab Order means keyboard focus moves through interactive elements in a sequence that matches the visual layout. If tabbing jumps around unpredictably, users lose their place and make mistakes. A natural, consistent tab order makes keyboard navigation smooth and intuitive.

Logical Tab Order

Logical tab order means that when a keyboard user presses the Tab key to move between interactive elements — links, buttons, form fields — the focus moves in a sequence that makes sense visually and logically. It should flow naturally through the page, typically left to right and top to bottom, matching how a sighted user would scan the content. When tab order is illogical — jumping from a footer link to a header button to a sidebar menu — users get disoriented and frustrated.

Why It Matters

  • Keyboard users depend on it. People who cannot use a mouse — whether due to motor disabilities, personal preference, or temporary situations — navigate entirely by tabbing. A logical order means they can move through the page predictably.
  • Screen reader users experience pages sequentially. When focus jumps around randomly, screen reader users lose their sense of where they are on the page. A logical tab order matches the content flow they expect.
  • It prevents errors in forms. If tabbing through a form skips from the email field to the submit button before reaching the password field, users may submit incomplete forms or fill in fields out of order.
  • It is a core accessibility requirement. Accessibility guidelines require that navigation follows a meaningful sequence. A page that looks well-organized but tabs in a chaotic order fails this requirement.

How to Get It Right

  1. Let the DOM order match the visual order. The simplest way to ensure logical tab order is to make sure your HTML source order matches the visual layout. Browsers tab through elements in DOM order by default — if the DOM matches what users see, tabbing will feel natural.
  2. Avoid positive tabindex values. Setting tabindex="1" or higher forces an element to receive focus before everything else, which almost always creates a confusing tab sequence. Stick with tabindex="0" (natural order) or tabindex="-1" (programmatic focus only).
  3. Be careful with CSS layout changes. Flexbox order, CSS Grid placement, and position: absolute can make elements appear in a different visual position than their DOM order. If you rearrange elements visually, make sure the tab order still makes sense.
  4. Test by tabbing through the page yourself. Open your page, put your mouse aside, and press Tab repeatedly. Does focus move where you expect it to? Does the sequence make sense? This quick test catches most tab order problems.
  5. Group related elements logically. Keep form fields, navigation links, and interactive controls grouped together in the DOM. Users expect to tab through a form without detours to unrelated parts of the page.

Common Mistakes

  • Using positive tabindex values. Setting tabindex="5" or tabindex="10" overrides the natural DOM order and creates unpredictable tab sequences. This is the single most common cause of broken tab order.
  • Visually reordering content with CSS. Moving elements around with CSS while leaving the DOM in a different order means tab order does not match what users see. The visual and logical sequences diverge.
  • Hiding elements without removing them from tab order. Elements hidden with display: none are automatically removed from tab order, but elements hidden with visibility: hidden or opacity: 0 may still receive focus, confusing users.
  • Never testing keyboard navigation. If no one on the team tabs through the page, tab order problems go undetected. A two-minute keyboard test catches issues that hours of visual review miss.
Bottom Line: Make your DOM order match your visual layout, avoid positive tabindex values, and test keyboard navigation yourself. A logical tab order keeps the experience smooth and predictable for everyone who navigates without a mouse.
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Synonyms: Tab Sequence, Focus Order

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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