LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Input Image Alt

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Input Image Alt means image-based form buttons, like graphical submit buttons, need descriptive text so assistive tools can announce what they do. Without it, screen reader users encounter a mystery button with no context. Adding a clear description makes these controls usable for everyone.

Input Image Alt

Input image alt refers to the alternative text on <input type="image"> elements — image-based form buttons that act like submit buttons but use a picture instead of standard button text. Since the button's purpose is communicated entirely through the image, screen readers need an alt attribute to tell users what the button actually does. Without it, the button is a complete mystery to anyone who cannot see it.

Why It Matters

  • Screen reader users cannot see the image. An image-based submit button without alt text is announced as something generic like "image button" or sometimes just the filename. Users have no way to know what clicking it will do.
  • It is a form control, not just decoration. Unlike a decorative image that can have an empty alt, a form button performs an action. Users need to know what action — "Search," "Submit Order," "Add to Cart" — before they click.
  • Keyboard users rely on clear labels. People navigating with a keyboard tab through form controls. When they land on an image button with no label, they are stuck guessing what it does.
  • It is a basic accessibility requirement. Providing alt text on image inputs is required by accessibility guidelines. It is one of the simplest checks and one of the most commonly failed.

How to Fix It

  1. Add an alt attribute that describes the action. Use text that tells the user what the button does: <input type="image" src="/search.png" alt="Search">. Focus on the action, not the image appearance.
  2. Keep it short and action-oriented. The alt text should be a brief label — "Submit," "Search," "Add to Cart," "Log In." Do not describe what the image looks like; describe what clicking it does.
  3. Consider using a regular button instead. In most cases, a standard <button> element with text (styled with CSS) is more accessible, more flexible, and easier to maintain than an image input.
  4. Test with a screen reader. Tab to the image button and listen to what the screen reader announces. If it says something unhelpful like "unlabeled image button" or reads a filename, your alt text is missing or wrong.
  5. Check every form on your site. Image inputs can hide in search bars, checkout flows, newsletter signups, and older legacy forms. Audit all forms to catch any that are missing proper labels.

Common Mistakes

  • Leaving the alt attribute off entirely. The most common mistake is simply not adding an alt attribute to the image input. Screen readers are left guessing, and users cannot determine what the button does.
  • Describing the image instead of the action. Alt text like "magnifying glass icon" describes what the image looks like, not what it does. "Search" is the correct label because it describes the action.
  • Using empty alt on an actionable element. An empty alt="" is correct for decorative images, but an image button is not decorative — it performs an action. An empty alt hides the button from screen reader users entirely.
  • Using image inputs when a button would work better. Image inputs are a holdover from older web design. A styled <button> with visible text and a CSS background is almost always a better, more accessible choice.
Bottom Line: Every <input type="image"> needs an alt attribute that describes what the button does — not what the image looks like. Better yet, consider replacing image inputs with styled buttons for a cleaner, more accessible approach.
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Synonyms: Image Button Alt, Submit Button Label

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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