Glossary of Terms
Time to Interactive
Time to InteractiveTime to Interactive (TTI) measures when a page becomes fully capable of responding to user input reliably. A page reaches TTI when it has displayed useful content, event handlers are registered for most visible elements, and the main thread is quiet enough that the page responds to interactions within 50 milliseconds. The gap between a page looking ready and actually being ready is where user frustration lives — buttons that do not respond, scrolling that stutters, and forms that swallow keystrokes. TTI captures exactly that transition from visual completeness to real usability. Why It Matters
How to Improve It
Common Mistakes
Bottom Line: Reduce and defer JavaScript, break up long tasks, use code splitting, and minimize main thread work. The goal is to close the gap between when your page looks ready and when it actually responds — because users will not wait for one to catch up to the other. Hits - 263 Synonyms: TTI, Page Interactivity |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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