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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Anchor Text

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Anchor Text is the clickable words in a hyperlink, usually styled as blue underlined text. Search engines use it as a strong signal to understand what the linked page is about. Good anchor text is descriptive and natural rather than generic phrases like "click here."

Anchor Text

Anchor text is the visible, clickable part of a hyperlink — the words a user actually sees and clicks on. It does double duty: it tells visitors what to expect when they follow the link, and it tells search engines what the destination page is about. Choosing clear, descriptive anchor text is one of the simplest ways to improve both usability and SEO at the same time.

Why It Matters

  • Search engines treat it as a ranking signal. The words you use in a link act like a mini-description of the target page. Descriptive anchor text helps search engines understand what the linked page covers and how it relates to the page linking to it.
  • Users decide whether to click based on it. Vague text like "click here" gives no clue what is on the other end. Descriptive text like "view our return policy" sets clear expectations and builds confidence.
  • Screen readers announce it. Users navigating by links hear a list of anchor text pulled from the page. If every link says "read more," the list is meaningless. Unique, descriptive text makes link-by-link navigation actually work.
  • It shapes your internal link structure. Consistent, relevant anchor text across your site helps search engines build a clear picture of what each page is about and how your content connects together.

How to Get It Right

  1. Be descriptive. The anchor text should give a clear idea of what the user will find when they click. Compare <a href="/pricing">click here</a> to <a href="/pricing">see our pricing plans</a> — the second version is better in every way.
  2. Keep it natural. Write anchor text that flows smoothly within the surrounding sentence. Forcing exact-match keywords into links reads awkwardly and can trigger over-optimization penalties.
  3. Vary your phrasing. If every internal link to a page uses the exact same words, it looks formulaic. Use natural variations that describe the destination accurately but not identically every time.
  4. Make it stand out visually. Links should be obviously clickable — typically through color, underline, or both. If users cannot tell what is a link and what is not, great anchor text goes to waste.
  5. Avoid linking entire paragraphs. Long blocks of linked text are hard to scan and confusing for screen reader users. Keep your anchor text to a few clear, focused words.

Common Mistakes

  • Using "click here" or "read more." These tell the user nothing about the destination. They also provide zero context for search engines or screen reader users navigating by links.
  • Over-optimizing with exact keywords. Stuffing your exact target keyword into every link pointing at a page looks manipulative and can actually hurt rankings instead of helping them.
  • Linking raw URLs. Displaying https://example.com/blog/post-42 as anchor text is ugly and unhelpful. Wrap it in descriptive words instead.
  • Making non-link text look like a link. Underlining or coloring regular text to match your link style creates confusion and erodes user trust when nothing happens on click.
Bottom Line: Good anchor text is short, descriptive, and reads naturally in context. It helps users decide whether to click, helps search engines understand your content, and helps screen reader users navigate your site efficiently. Skip the "click here" — say what the link actually leads to.
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Synonyms: Link Text, Hyperlink Label

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.