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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Crawl Budget

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Crawl Budget is the number of pages a search engine bot will crawl on your site within a given time period. If your site is large or has many low-quality pages, the bot may run out of budget before reaching your most important content. Keeping your site lean and well-structured helps maximize coverage.

Crawl Budget

Crawl budget is the number of pages a search engine bot will request from your site during a given crawling session. Every site gets a finite amount of attention from crawlers, and if your site wastes that budget on duplicate pages, thin content, or dead-end URLs, your most important pages may not get crawled — or get crawled less frequently than they should.

Why It Matters

  • Not every page gets crawled every day. Search engine bots have limited time and resources. Large sites with thousands of pages may wait weeks between crawls for some sections, which means updates and new content take longer to appear in search results.
  • Wasted crawl budget delays indexing. If the bot spends its time on parameter-heavy URLs, pagination traps, or duplicate content, it has less budget left for your money pages, blog posts, and new launches.
  • Server speed affects budget. If your server responds slowly, crawlers will request fewer pages to avoid overloading it. A fast, responsive server encourages more crawling.
  • Small sites can mostly ignore this. If your site has a few hundred pages and they all return quickly, crawl budget is rarely a concern. It becomes critical for large sites with tens of thousands of URLs.

How to Optimize Crawl Budget

  1. Keep your sitemap clean and current. Include only the URLs you actually want indexed. Remove old, redirected, or noindexed pages. Your sitemap is a guide for crawlers — make it accurate.
  2. Fix or remove broken links. Internal links to 404 pages waste crawl requests. Audit your site regularly and fix or remove dead links so the bot spends its budget on real content.
  3. Use robots.txt to block low-value paths. Prevent crawlers from wasting time on admin pages, search result pages, filter combinations, and other URLs that add no indexing value.
  4. Consolidate duplicate content with canonical tags. If the same content exists at multiple URLs (parameters, trailing slashes, HTTP/HTTPS), canonical tags help crawlers understand which version matters.
  5. Improve server response times. Faster responses mean crawlers can request more pages in the same time window. Optimize your hosting, enable caching, and reduce server-side processing time.

Common Mistakes

  • Letting faceted navigation explode URL count. Filter and sort combinations on e-commerce sites can generate millions of near-identical URLs. Block non-essential filter combinations with robots.txt or noindex them.
  • Leaving infinite scroll or calendar traps. Pagination that generates endless URLs (next month, next page, forever) can consume crawl budget on an infinite loop of low-value pages.
  • Submitting everything in the sitemap. Including URLs that redirect, return errors, or are noindexed sends mixed signals and wastes crawler attention. Only list clean, indexable URLs.
  • Obsessing over crawl budget on a small site. If your site has under 1,000 pages and a reasonably fast server, crawl budget is almost never a bottleneck. Focus your energy on content quality instead.
Bottom Line: Make it easy for crawlers to find your important pages by keeping your site lean, your sitemap accurate, and your server fast. The less time bots waste on junk URLs, the more attention your best content gets.
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Synonyms: Crawling Limit, Bot Access

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.