LiquidPurple - Strategic Website Management
Liquid Purple Liquid Purple

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Avoids Plugins

Search for glossary terms (regular expression allowed)
Avoids Plugins means your site does not depend on outdated browser plugins like Flash or Java applets for core features. These plugins are insecure, inaccessible, and no longer supported by modern browsers. Native web technologies are faster, safer, and work everywhere.

Avoids Plugins

Browser plugins like Flash, Java applets, and Silverlight were once essential for rich web experiences. Those days are long gone. Modern browsers have dropped support for these plugins entirely, and any site still depending on them is showing broken content to virtually everyone. The avoids plugins check confirms your site uses native web technologies instead.

Why It Matters

  • Plugins are no longer supported. Every major browser has removed plugin support. Flash reached end of life in 2020. Java applets and Silverlight are equally dead. Content depending on them simply does not render.
  • Security vulnerabilities are permanent. Plugins were notorious for security holes, and since they are no longer maintained, those vulnerabilities will never be patched. Requiring a plugin asks users to compromise their security.
  • Accessibility is nonexistent. Plugin-based content typically cannot be read by screen readers, navigated by keyboard, or adapted for users with disabilities. Replacing it with native HTML makes it accessible by default.
  • Mobile devices never supported them. Phones and tablets never adopted most browser plugins. If any part of your experience depends on one, mobile users see nothing.

How to Fix It

  1. Search for <embed>, <object>, and <applet> tags. These are the HTML elements used to load plugins. Find them in your codebase and identify what content they are serving.
  2. Replace Flash animations with CSS or JavaScript. Most Flash content — animated banners, interactive elements, simple games — can be recreated with modern CSS animations, Canvas, or SVG.
  3. Replace Flash video with <video>. The native HTML5 <video> element handles playback across all modern browsers with built-in controls, captioning support, and responsive sizing.
  4. Replace Java applets with JavaScript applications. Any interactive functionality that once required a Java applet can be rebuilt with standard JavaScript frameworks and APIs.
  5. Check third-party embeds. Some older third-party widgets or ad networks may still try to load plugin-based content. Audit your external scripts and replace any that depend on deprecated technologies.

Common Mistakes

  • Forgetting about legacy pages. Your homepage may be clean, but older landing pages, archived content, or rarely visited sections might still contain Flash or Java embeds from years ago.
  • Keeping <object> tags for PDFs. While <object> can embed PDFs without plugins, it behaves inconsistently across browsers. A direct link to the PDF or an <iframe> is more reliable.
  • Assuming "it still works for me." Some development environments or older machines might still have plugins installed. That does not mean your visitors do — the vast majority do not.
  • Not providing fallback content. If plugin content cannot be replaced immediately, at minimum provide a meaningful fallback message inside the <object> or <embed> tags so users see something instead of a blank space.
Bottom Line: Browser plugins are extinct. If your site still references Flash, Java applets, or Silverlight, that content is invisible to your visitors. Replace it with native HTML, CSS, and JavaScript — the modern web handles everything those plugins once did, and it does it better.
Hits - 215
Synonyms: No Flash, No Plugins, Native Web

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

Client Login

Copyright © 2026 Liquid Purple | All Rights Reserved.
Follow us around the web:
 

Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.