LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Is on HTTPS

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Is on HTTPS confirms that your page is served over a secure, encrypted connection. HTTPS protects user data, builds trust, and is a baseline requirement for modern browsers and search engines. Sites still on plain HTTP may show security warnings and miss out on ranking benefits.

Is on HTTPS

HTTPS (HyperText Transfer Protocol Secure) means the connection between a visitor's browser and your server is encrypted. That little padlock icon in the address bar is not just cosmetic — it means data traveling back and forth is protected from eavesdropping and tampering. HTTPS has gone from being a nice-to-have for e-commerce sites to an absolute baseline requirement for every website on the modern web.

Why It Matters

  • It protects user data. Any information submitted through forms — logins, contact details, payment info — travels in plain text on HTTP. HTTPS encrypts that data so it cannot be intercepted by anyone sitting between the user and your server.
  • Browsers warn visitors about HTTP sites. Modern browsers display "Not Secure" warnings on pages served over HTTP, especially those with forms. This scares visitors away and damages trust before they even engage with your content.
  • Search engines prefer HTTPS. Secure connections are a confirmed ranking signal. All else being equal, an HTTPS page has a small advantage over an HTTP equivalent in search results.
  • It enables modern web features. Many browser features — geolocation, service workers, HTTP/2, push notifications — require HTTPS. Without it, your site cannot take advantage of these capabilities.

How to Set It Up

  1. Get an SSL/TLS certificate. You need a certificate to enable HTTPS. Many hosting providers include free certificates, and free options from certificate authorities are widely available. There is no cost barrier anymore.
  2. Install and configure the certificate. Follow your hosting provider's instructions to install the certificate on your server. Most modern hosting platforms offer one-click installation that handles the setup automatically.
  3. Redirect all HTTP traffic to HTTPS. Set up 301 redirects so every HTTP request automatically goes to the HTTPS version. This ensures no one accidentally accesses the insecure version of your site.
  4. Update internal links and resources. Change any hardcoded http:// URLs in your site to https://. This prevents mixed content warnings where secure pages load insecure resources.
  5. Update your sitemap and canonical tags. Make sure your sitemap, canonical tags, and any other references to your URLs use the HTTPS versions so search engines know the secure URL is the canonical one.

Common Mistakes

  • Mixed content on HTTPS pages. Loading images, scripts, or stylesheets over HTTP on an HTTPS page triggers browser warnings and can break the padlock icon. Every resource on a secure page must also be loaded securely.
  • Forgetting to redirect HTTP to HTTPS. Installing a certificate without setting up redirects means the HTTP version of your site still exists. Users and crawlers can still access the insecure version, creating duplicate content.
  • Letting the certificate expire. SSL certificates have expiration dates. An expired certificate triggers scary browser warnings that will drive visitors away immediately. Set up automatic renewal to prevent this.
  • Not updating hardcoded HTTP links. Old links in your content, templates, or database that still use http:// create mixed content issues. Audit your site after migration to catch every one.
Bottom Line: HTTPS is not optional anymore. Get a certificate, redirect all HTTP traffic to HTTPS, fix mixed content issues, and set up automatic renewal. It protects your users, satisfies browsers and search engines, and unlocks modern web features.
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Synonyms: HTTPS, Secure Site, SSL Enabled

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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