Breakpoint
| Term | Definition |
|---|---|
| Breakpoint |  A specific pixel width at which the website's layout changes to accommodate different screen sizes.
Used in Responsive Design, breakpoints define the boundary between "Mobile," "Tablet," and "Desktop" views. For example, a common breakpoint is 768px (iPad portrait). When the browser width drops below this number, a 3-column layout might collapse into a single vertical column. These are controlled using CSS Media Queries (`@media`).
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Synonyms:
Media Query Point, Screen Size |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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