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Document Title checks that the HTML page contains a non-empty <title> element. The title is the first thing screen readers announce when the page loads and is the primary clickable text shown in search engine results pages.

Document Title

The <title> element inside <head> serves multiple critical purposes: it is announced by screen readers as the first piece of page context, it appears as the browser tab label, and it is the default text for bookmarks. In search engines, the title tag is the most prominent ranking signal and the clickable blue link users see. A missing or empty title damages both accessibility and SEO.

Why It Matters

Screen readers announce the page title immediately on load — a missing title leaves the user with no context about what page they landed on.
Search engines use the title as the primary ranking signal for the page's topic. No title means significantly reduced visibility.
Browser tabs display the title. Without one, tabs show the URL or "Untitled," making it hard for users to distinguish between open pages.
WCAG 2.1 success criterion 2.4.2 requires that web pages have titles that describe their topic or purpose.

How to Fix It

Add a descriptive <title> element inside <head>: <title>Page Topic — Site Name</title>.
Keep titles under 60 characters to avoid truncation in search results.
Make each page's title unique. Duplicate titles across pages confuse search engines and users.
Front-load the important keywords — put the specific topic before the site name.
Avoid keyword stuffing. Write for humans first; a clear, descriptive title naturally supports both SEO and accessibility.

Common Mistakes

Leaving the CMS default title on every page ("Home" or the site name alone).
Having an empty title element: <title></title> — present but useless.
Dynamically setting the title only via JavaScript — some crawlers and screen readers may not pick it up.
Using the same title on every page — search engines see this as near-duplicate content.

Bottom Line: Every page needs a unique, descriptive <title>. It is the single most important on-page element for both SEO and accessibility. Keep it concise, specific, and human-readable.

Hits - 45

Synonyms: Page Title, Title Tag, Title Element

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Glossary of Terms

Document Title

Document Title

Why It Matters

How to Fix It

Common Mistakes

What Does "Liquid Purple" mean?

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LiquidPurple