LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Heading Order

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Heading Order checks that heading elements (<h1> through <h6>) follow a logical, sequentially descending hierarchy without skipping levels. Proper heading order gives screen reader users a reliable document outline and helps search engines understand content structure.

Heading Order

Headings create the structural outline of a page. Screen reader users frequently navigate by jumping between headings — it is one of the most common navigation strategies. When heading levels are skipped (e.g., jumping from <h2> to <h4>), the implied outline becomes confusing: the user wonders if they missed a section. WCAG 2.1 success criterion 1.3.1 (Info and Relationships) requires that structural information conveyed through presentation is also available programmatically, and heading levels are a core part of that structure.

Why It Matters

  • Screen reader users navigate by headings more than any other method. Skipped levels break this navigation and cause confusion.
  • Search engines use heading hierarchy to understand the topic structure of a page. A clear outline reinforces content relevance.
  • WCAG 1.3.1 requires that document structure is programmatically determinable — headings are the primary tool for this.
  • Heading order issues are flagged by both Lighthouse and dedicated accessibility scanners like axe-core.

How to Fix It

  1. Start every page with a single <h1> that describes the page's main topic.
  2. Use <h2> for major sections, <h3> for subsections within those, and so on — never skip a level.
  3. Do not choose heading levels based on visual size. Use CSS to style headings to the desired size while keeping the semantic hierarchy correct.
  4. If a sidebar or footer needs its own heading, make sure the level fits into the overall page outline — or use aria-label on a landmark region instead.
  5. Use browser developer tools or an accessibility checker to view the heading outline and verify it reads as a logical table of contents.

Common Mistakes

  • Jumping from <h1> to <h3> because <h2> "looks too big" — use CSS to fix the size, not a different heading level.
  • Using headings for visual emphasis on text that is not actually a section title.
  • Having multiple <h1> elements on a single page — while technically valid in HTML5 sectioning, it confuses many screen readers and search engine parsers.
  • Restarting heading levels inside component templates without considering the page-level hierarchy.
Bottom Line: Headings are your page's table of contents. Keep them sequential — <h1>, then <h2>, then <h3> — and never skip a level. Style with CSS, structure with HTML.
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Synonyms: Heading Hierarchy, Heading Levels, Sequential Headings

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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