Glossary of Terms
Valid Lang
Valid Lang Valid lang refers to correctly formatted language codes used anywhere in your HTML — not just on the root Why It Matters
How to Use It
Common Mistakes
Bottom Line: Set a valid page-level lang attribute, mark inline content in other languages with element-level lang attributes, use only recognized BCP 47 codes, and validate everything. Correct language tagging is invisible when it works and painfully obvious when it does not — especially for users who hear your content read aloud. Hits - 201 Synonyms: Language Declaration, Lang Code |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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