LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Custom Controls Roles

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Custom Controls Roles means any non-standard interactive element correctly identifies what it is to assistive tools. If a custom dropdown does not declare itself as a listbox, screen readers cannot convey its purpose. Assigning the right role keeps custom widgets usable for all visitors.

Custom Controls Roles

Custom controls roles means every non-standard interactive element on your page correctly tells assistive technology what kind of thing it is. When you build a custom dropdown out of <div> elements, screen readers have no idea it is a dropdown — unless you explicitly tell them by assigning the correct ARIA role. Roles are how custom widgets introduce themselves to assistive tools.

Why It Matters

  • Screen readers rely on roles to describe elements. A <div> with no role is just a generic container. A <div role="tablist"> is announced as a tab interface. Without the role, the user has no idea how to interact with it.
  • Roles set user expectations. When a screen reader says "listbox," the user knows they can arrow through options. When it says "slider," they know they can adjust a value. The role tells users what behavior to expect.
  • Native HTML elements have built-in roles. A <button> already has the button role. A <select> already has the listbox role. When you build custom versions, you need to manually provide what native elements give you for free.
  • Missing roles create confusion. Without a role, a custom date picker might be announced as a series of meaningless text blocks. Users cannot figure out what they are looking at or how to use it.

How to Assign Roles Correctly

  1. Use native HTML elements whenever possible. Before building a custom control, check if a native element already does the job. A real <button> is almost always better than a <div role="button">.
  2. Pick the right ARIA role for the widget type. Use role="tablist" for tab interfaces, role="dialog" for modals, role="slider" for range inputs, role="menu" for dropdown menus, and so on. The WAI-ARIA specification defines dozens of roles for different widget patterns.
  3. Pair roles with required ARIA properties. Many roles expect additional attributes. A role="slider" needs aria-valuemin, aria-valuemax, and aria-valuenow. A role="checkbox" needs aria-checked. The role alone is not enough.
  4. Do not override semantic HTML roles. Adding role="button" to an <a> tag changes its announced purpose. Only do this when the element truly behaves as a button, not as a link.
  5. Test with a screen reader. Navigate your custom controls using a screen reader to verify they are announced correctly. If the screen reader says the wrong thing, the role is wrong or missing.

Common Mistakes

  • Using role="button" without keyboard support. A role sets expectations. If you mark something as a button, users expect it to respond to Enter and Space key presses. Adding the role without the behavior is worse than not adding it at all.
  • Inventing roles that do not exist. ARIA roles must come from the specification. Making up role="fancy-dropdown" is meaningless to assistive technology and will be ignored.
  • Applying multiple conflicting roles. An element should have one clear role. Assigning both role="button" and role="link" creates confusion about what the element actually is.
  • Forgetting about child roles. Some roles require specific children. A role="tablist" should contain elements with role="tab". A role="menu" should contain role="menuitem" elements. The structure matters as much as the individual role.
Bottom Line: Every custom widget needs the correct ARIA role so assistive technology knows what it is. Use native HTML elements when you can, assign accurate roles when you cannot, and always pair roles with the right supporting attributes.
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Synonyms: Widget Roles, Custom Element Roles

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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