Glossary of Terms
We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.
Custom Controls Roles
Custom Controls Roles Custom controls roles means every non-standard interactive element on your page correctly tells assistive technology what kind of thing it is. When you build a custom dropdown out of Why It Matters
How to Assign Roles Correctly
Common Mistakes
Bottom Line: Every custom widget needs the correct ARIA role so assistive technology knows what it is. Use native HTML elements when you can, assign accurate roles when you cannot, and always pair roles with the right supporting attributes. Hits - 202 Synonyms: Widget Roles, Custom Element Roles |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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