Accessibility Score

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Accessibility Score is a quick estimate from automated tools that shows how well a page follows accessibility best practices. It is great for spotting trends, but it does not replace hands-on testing. A low score highlights clear things to fix, while a high score is a good sign you are heading in the right direction.

Accessibility Score

Your accessibility score reflects how well a page follows established accessibility guidelines. It checks things like color contrast, form labels, image alt text, and keyboard navigation. Think of it as a quick health snapshot — it flags the obvious stuff and gives you a clear starting point for making your site work for everyone.

Why It Matters

Real people depend on it. A significant portion of your audience may rely on screen readers, keyboard navigation, or other assistive tools. If your site is not accessible, you are shutting them out.
Legal risk is growing. Accessibility lawsuits have surged in recent years. A consistently low score is a red flag you do not want to ignore.
SEO benefits come along for the ride. Many accessibility improvements — like proper headings, alt text, and semantic HTML — also help search engines understand your content better.
It builds trust. An accessible site signals that you care about all your visitors, not just the ones using the latest devices and perfect vision.

How to Improve Your Score

Start with the high-impact items. Missing form labels, low contrast text, and images without alt text are usually the biggest point losses — and the easiest wins.
Use semantic HTML. Proper headings, landmarks like <nav> and <main>, and native form elements do a lot of the heavy lifting automatically.
Test with a keyboard. Tab through your entire page. If you cannot reach or use something without a mouse, neither can a screen reader user.
Check your color contrast. Text needs enough contrast against its background to be readable in different lighting conditions and by people with low vision.
Label everything interactive. Every button, link, and form field should have a clear, descriptive name that assistive tools can announce.

Common Mistakes

Treating a perfect score as "done." Automated checks only catch a portion of real accessibility issues. Manual testing with actual assistive tools is still essential.
Ignoring dynamic content. Modals, dropdowns, and dynamically loaded sections often fail accessibility checks because they were never tested after they appear on screen.
Overusing ARIA attributes. Adding role and aria-label to everything without understanding what they do can actually make things worse for assistive tools.
Fixing it once and forgetting. New features, design changes, and content updates can quietly break accessibility. Make checks part of your regular workflow.

Bottom Line: Your accessibility score is a starting point, not a finish line. Use it to catch the easy wins, then go deeper with hands-on testing. The goal is not a perfect number — it is a site that actually works for everyone.

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Synonyms: A11y Score, Accessibility Rating

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Glossary of Terms

Accessibility Score