LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Forced Reflow

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Forced Reflow (also called layout thrashing) occurs when JavaScript reads a layout property immediately after writing one, forcing the browser to recalculate the entire page layout synchronously. This blocks the main thread and causes visible jank, especially on mobile devices.

Forced Reflow

Browsers batch layout calculations for efficiency. When JavaScript writes a style change (e.g., setting element.style.width) and then immediately reads a layout-dependent property (e.g., element.offsetHeight), the browser must pause and recalculate layout right then and there. This is a forced synchronous layout — or forced reflow. It blocks the main thread, delaying rendering, input handling, and animations. When this happens inside a loop, the cost multiplies and the page stutters.

Why It Matters

  • Forced reflows block the main thread — nothing else can happen until the layout calculation finishes.
  • On mobile devices with limited CPU, even a single forced reflow can cause noticeable frame drops and sluggish scrolling.
  • Layout thrashing inside loops is one of the most common causes of "jank" — visible stuttering during scrolling or animation.
  • Lighthouse measures total forced reflow time during page load and reports it as a performance diagnostic.

How to Fix It

  1. Batch DOM reads and writes. Read all the properties you need first, then make all your changes. Never interleave reads and writes.
  2. Use requestAnimationFrame() to defer style writes to the next frame, giving the browser time to batch layout calculations.
  3. Avoid reading layout properties inside loops. Cache values like offsetHeight or getBoundingClientRect() before the loop starts.
  4. Prefer CSS transforms and opacity for animations — these can be handled by the compositor without triggering layout.
  5. Use a DOM batching library like FastDOM to automatically separate read and write phases.

Common Mistakes

  • Reading offsetWidth inside a loop that also sets style.width — each iteration forces a full layout recalculation.
  • Using getBoundingClientRect() right after adding or removing classes — triggers synchronous layout.
  • Animating layout properties like top, left, height, width via JavaScript instead of CSS transforms.
  • Third-party scripts and analytics libraries that read layout properties during page load.
Bottom Line: Separate your DOM reads from your writes. Read everything first, write everything second. Use requestAnimationFrame() for style changes and CSS transforms for animation. Your users will feel the difference.
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Synonyms: Layout Thrashing, Synchronous Layout, Layout Recalculation

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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