LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

SEO Glossary

There are 12 entries in this glossary.
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Tabindex

Tabindex controls the keyboard focus order for elements on a page. Used carefully, it can improve navigation for custom interface patterns. Used carelessly, it creates confusing focus jumps that frustrate keyboard users. The natural page order should be preferred unless there is a strong reason to override it.
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Synonyms - Tab Index, Focus Sequence

Table Headers Linked

Table Headers Linked means header cells in a data table are properly connected to their data cells so assistive tools can announce context correctly. Without these connections, complex tables are nearly impossible to understand by ear. Correct header associations make tabular data accessible to everyone.
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Synonyms - Table Headers, Data Cell Association

Tap Targets

Tap Targets are the clickable or tappable areas on a page, like buttons and links. On mobile devices, targets that are too small or too close together lead to frustrating mis-taps. Sizing and spacing them generously makes your site easier and more pleasant to use on touchscreens.
Hits - 203
Synonyms - Touch Targets, Mobile Buttons, Tap Size

Text to HTML Ratio

Text to HTML Ratio compares how much visible text a page has versus how much underlying HTML markup. A low ratio often means heavy code with little actual content, which can slow things down and signal lower quality. A healthy ratio reflects clean templates and meaningful content.
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Synonyms - Content Ratio, Code-to-Text Ratio

Three-Word Keywords

Three-Word Keywords are search phrases with enough specificity to capture clear user intent while still having reasonable search volume. They sit in a sweet spot between broad single terms and very niche long-tail phrases. Good coverage of three-word terms improves relevance for qualified visitors.
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Synonyms - Medium-Tail Keywords, 3-Word Phrases

Time to Interactive

Time to Interactive marks the point when a page is not just visually loaded but also ready to respond to user input without delays. A page can look complete while still being unresponsive behind the scenes. Tracking TTI helps ensure what users see matches what they can actually do.
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Synonyms - TTI, Page Interactivity

Toggle Accessible Name

Toggle Accessible Name means every toggle switch or similar on/off control has a clear label that assistive tools can announce. Without one, screen reader users hear the state change but have no idea what setting they are toggling. Good naming makes toggles obvious and error-free.
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Synonyms - Toggle Label, Switch Name

Tooltip Accessible Name

Tooltip Accessible Name means the control that triggers a tooltip has a clear label that assistive tools can announce, and the tooltip content is properly linked to it. Without this, screen reader users may miss helpful context. Strong naming keeps supplemental information discoverable for everyone.
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Synonyms - Tooltip Label, Tooltip Accessible Name

Total Blocking Time

Total Blocking Time measures the total amount of time between the first content appearing and the page becoming fully interactive where the main thread was too busy to respond to user input. A high TBT means the page feels slow even if it looks loaded. Lowering it improves real responsiveness.
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Synonyms - TBT, Main Thread Blocking

Total Byte Weight

Total Byte Weight is the combined size of everything a page downloads, including HTML, CSS, JavaScript, images, fonts, and media. Heavier pages take longer to load and cost more data on mobile networks. Keeping total weight in check is one of the fundamentals of fast page delivery.
Hits - 196
Synonyms - Page Weight, Download Size, Page Size

Treeitem Accessible Name

Treeitem Accessible Name means each item in a tree navigation widget has a clear label describing what it represents. Missing or vague names make hierarchical menus impossible to navigate by ear. Clear naming supports quick orientation and efficient browsing for everyone.
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Synonyms - Tree Item Label, Tree Node Name

Two-Word Keywords

Two-Word Keywords are short phrases that add more intent and specificity than single terms while still reaching a broad audience. They often capture mid-funnel searches where users are narrowing down what they need. Balanced usage helps your content match real search behavior.
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Synonyms - Short Phrases, 2-Word Keywords

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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