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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

SEO Glossary

There are 11 entries in this glossary.
Search for glossary terms (regular expression allowed)

Main-Thread Work Breakdown

Main-Thread Work Breakdown shows how the browser divides its processing time between tasks like scripting, rendering, and layout. Understanding this breakdown helps you pinpoint what is actually slowing a page down. Targeted fixes based on real data are far more effective than guesswork.
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Synonyms - Thread Analysis, Processing Breakdown

Managed Focus

Managed Focus is the practice of deliberately moving keyboard focus when the page changes, like opening a dialog or loading new content. Without it, users can get lost or stranded in the wrong part of the page. Proper focus management keeps the experience smooth and predictable.
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Synonyms - Focus Management, Dynamic Focus

Meta Description

A Meta Description is a short summary of a web page that often appears below the title in search results. While it does not directly affect rankings, a well-written description can significantly improve click-through rates. Think of it as your pitch to convince searchers to visit your page.
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Synonyms - SERP Snippet, Page Summary

Meta Keywords

Meta Keywords are a legacy tag that was once used to list a page's target keywords for search engines. Major search engines no longer use this tag for ranking, so it has little SEO value today. If you still have one, keep it clean and short rather than stuffing it with terms.
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Synonyms - Keyword Tag, Meta Tag Keywords

Meta Refresh

Meta Refresh is an HTML method that automatically reloads or redirects a page after a set delay. It can disorient users, especially those using assistive tools, and is generally considered a poor substitute for proper server-side redirects. Modern best practice is to avoid it entirely.
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Synonyms - Auto-Redirect, Page Reload Tag

Meta Viewport

Meta Viewport tells mobile browsers how to scale and size your page content. Without it, mobile visitors may see a tiny desktop-sized version of your site. Correct viewport settings are essential for readable, touch-friendly layouts and consistent responsive design across devices.
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Synonyms - Viewport Tag, Mobile Scaling

Meter Accessible Name

Meter Accessible Name means progress-style gauges and meters need a clear label explaining what they measure. Without one, screen reader users hear a number with no context for what it means. Proper naming helps everyone understand status indicators, thresholds, and progress bars.
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Synonyms - Meter Label, Gauge Accessible Name

Microdata Schema

Microdata Schema is structured markup you add to your HTML to help search engines understand the meaning of your content beyond just the text. It can lead to richer search result displays like star ratings or event details. Accurate schema improves how your content is interpreted and presented.
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Synonyms - Schema Markup, Microdata, Rich Snippets

Mobile-First Indexing

Mobile-First Indexing means Google primarily uses the mobile version of your site for ranking and indexing decisions. Since most people search on phones, your mobile experience is what matters most to Google. Make sure the mobile version has all the content and features of the desktop version.
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Synonyms - Mobile SEO, Responsive Ranking

Modern Image Formats

Modern Image Formats like WebP and AVIF deliver better compression than older formats, meaning smaller files with similar visual quality. Smaller images load faster and improve performance scores. Adopting modern formats is one of the simplest ways to speed up a media-heavy site.
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Synonyms - WebP, AVIF, Next-Gen Images

Multiple Labels on Field

Multiple Labels on Field happens when a single form control has more than one label pointing to it, creating ambiguity for assistive tools. Screen readers may announce conflicting information about the field. Best practice is one clear label per control, with extra help text linked separately.
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Synonyms - Duplicate Labels, Extra Form Labels

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.