Glossary of Terms
We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.
SEO Glossary
There are 8 entries in this glossary.Search Engine Results Page A Search Engine Results Page is what you see after typing a query into Google or another search engine. It typically includes organic listings, paid ads, featured snippets, and other specialized results. Understanding how results pages work is fundamental to any SEO strategy. Hits - 210 Synonyms - SERP, Search Results | |
SEO ScoreSEO Score is a summary number that estimates how well a page follows search optimization best practices. It is useful for prioritizing fixes, but no single score captures everything that affects real rankings. Use it as guidance to identify issues, not as a pass-or-fail grade. Hits - 222 Synonyms - SEO Rating, Optimization Score | |
SEO-Friendly LinksSEO-Friendly Links are clean, readable URLs that describe the page content using real words instead of random numbers or parameters. They are easier for both users and search engines to understand. Short, descriptive URLs tend to perform better and look more trustworthy in search results. Hits - 190 Synonyms - Slug, URL Structure | |
Server Response TimeServer Response Time measures how quickly your server returns the first byte of data after a request. A slow server delays everything that comes after it, from rendering to interactivity. Improving backend speed is one of the highest-leverage ways to make your entire site feel faster. Hits - 214 Synonyms - TTFB, Time to First Byte, Server Speed | |
SitemapA Sitemap is an XML file that lists all the important pages on your site and tells search engines where to find them. It acts like a roadmap that helps bots discover and crawl your content more efficiently. Sitemaps are especially helpful for large sites or pages with few incoming links. Hits - 200 Synonyms - XML Sitemap, Content Map | |
Speed IndexSpeed Index measures how quickly the visible parts of a page fill in during loading. Unlike metrics that track a single moment, Speed Index captures the overall visual progress over time. A lower Speed Index means users see useful content sooner rather than watching a blank screen. Hits - 315 Synonyms - SI, Visual Load Speed | |
SSL CertificateAn SSL Certificate is a digital credential that encrypts the connection between your website and its visitors. Sites with SSL use HTTPS and display a padlock icon in the browser address bar. Beyond security, SSL is now a baseline expectation for search engines and user trust. Hits - 205 Synonyms - HTTPS, Secure Connection | |
Structured Data (Schema)Structured Data is special markup you add to your pages to help search engines understand your content more precisely. It can earn you rich results in Google, like star ratings, event times, or FAQ dropdowns. Using schema.org vocabulary is the most widely supported approach. Hits - 216 Synonyms - Structured Data, JSON-LD, Rich Snippets |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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