There are 279 entries in this glossary.
| Term | Definition |
|---|---|
| Access Control List |  A security system that restricts access to specific areas of the site and defines what actions users can perform. |
| Access Levels | A setting within the ACL system that dictates what content a user group can view. |
| Accessibility Score |
The overall accessibility grade from these checks; higher scores mean fewer barriers for people using assistive tech.
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| Accesskeys |
Keyboard shortcuts that jump to key sections; use them sparingly and always document them.
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| Action Hook |  A PHP function that executes a specific custom script at a designated point during the page load process.
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Actions, Event Hooks |
| Administrator | The highest user role in a standard WordPress installation, with access to all features.
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Admin, Site Admin |
| AJAX |  A technique used to update parts of a web page without reloading the entire page.
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Asynchronous JavaScript and XML, Background Request |
| Alias | A machine-friendly version of a title used to generate the URL (slug) for an item. |
| Alt Text |  Alternative text (alt text) is a descriptive HTML attribute applied to image tags that explains the visual content and function of an image. It is displayed in place of an image if the file fails to load and is read aloud by screen reader software to assist visually impaired users. Search engines also rely on alt text to understand the context of images, making it a critical element for both accessibility and Image SEO.
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Alternative Text, Alt Attribute |
| Anchor |
Synonyms -
Jump Link, HTML Anchor |
| Anchor Text | Anchor text is the visible, clickable text in a hyperlink that links to another document or location on the web. It usually appears as blue, underlined text, although this styling can be customized via CSS. Search engines use anchor text to understand the topic of the destination page, treating it as a strong contextual signal for ranking purposes.
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Link Text, Hyperlink Label |
| AppCache Manifest |
Old AppCache manifests should be removed in favor of Service Workers and modern caching.
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| Archived | A status for content that is no longer current but should still be accessible. |
| ARIA | A set of attributes defined by the W3C to make web content more accessible to people with disabilities.
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Accessible Rich Internet Applications, Accessibility Attributes |
| ARIA Command Name |
Command elements need accessible names so screen readers can announce what they do.
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What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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