LiquidPurple - Strategic Website Management
Sign in to your account
If you are new here please register for an account

AJAX

Search for glossary terms (regular expression allowed)
Term Definition
AJAX
A technique used to update parts of a web page without reloading the entire page. AJAX allows web pages to send and receive data from a server in the background. This makes applications feel faster and more responsive. For example, when you submit a form and get a "Success" message without the screen blinking white, that is AJAX. Historically powered by jQuery, modern sites often use the native `fetch()` API.
Hits - 33
Synonyms: Asynchronous JavaScript and XML, Background Request

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

Client Login