SEO Terms
There are 12 entries in this glossary.
Accessibility Score Accessibility Score is a quick estimate from automated tools that shows how well a page follows accessibility best practices. It is great for spotting trends, but it does not replace hands-on testing. A low score highlights clear things to fix, while a high score is a good sign you are heading in the right direction.
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A11y Score, Accessibility Rating |
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AccesskeysAccesskeys are keyboard shortcuts you can assign to page elements so users can jump to them quickly. The catch is they often clash with shortcuts already used by browsers, screen readers, or operating systems. Most accessibility experts suggest using them sparingly and documenting them clearly if you do.
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Access Keys, Keyboard Shortcuts |
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Alt TextAlt Text is the description you add to images so screen readers can tell users what the image shows. It also appears when an image fails to load and helps search engines understand your visual content. Keep it short, specific, and skip it on purely decorative images.
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Alternative Text, Alt Attribute |
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Anchor TextAnchor Text is the clickable words in a hyperlink, usually styled as blue underlined text. Search engines use it as a strong signal to understand what the linked page is about. Good anchor text is descriptive and natural rather than generic phrases like "click here."
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Hyperlink Label |
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AppCache ManifestAppCache Manifest was an older way for browsers to cache web pages for offline use, but it turned out to be unreliable and hard to manage. It has been removed from modern browser standards entirely. Today, Service Workers and Cache Storage are the recommended way to handle offline experiences.
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Application Cache, Offline Cache |
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ARIA Command NameARIA Command Name means giving buttons, menu items, and similar controls a clear label that assistive tools can read out loud. Without a proper name, users relying on screen readers have no idea what a control does. Good naming makes interactive elements obvious and easy to use for everyone.
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Button Label, Command Accessible Name |
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ARIA Hidden BodyARIA Hidden Body happens when the entire page is accidentally hidden from assistive tools, making it completely unusable for screen reader users even though sighted visitors see everything normally. The fix is to only hide specific, non-interactive sections rather than the whole page.
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Hidden Page, Aria-hidden on Body |
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ARIA Hidden FocusARIA Hidden Focus is a mismatch where something is marked as hidden from screen readers but still reachable by keyboard. Users end up tabbing into controls they cannot hear described, which creates confusion. The fix is to make sure hidden elements are truly removed from keyboard navigation too.
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Hidden Focus, Focus on Hidden Element |
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ARIA Required AttributesARIA Required Attributes are specific properties that certain interactive roles need in order to work correctly with assistive tools. If they are missing, screen readers may not convey the full meaning of a widget. Getting these right ensures your custom components behave as expected for all users.
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Required ARIA Props, Role Attributes |
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ARIA Required ChildrenARIA Required Children means some roles need specific child roles inside them to form a proper widget structure. If the expected children are missing, assistive tools may not interpret the component correctly. Keeping parent-child role relationships intact is key to reliable accessibility.
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Child Roles, Widget Children |
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ARIA Required ParentARIA Required Parent means certain roles only make sense when placed inside a specific parent role. If a role appears outside its expected container, assistive tools may ignore it or misread it entirely. Correct nesting keeps widgets working the way users expect.
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Parent Role, Role Container |
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Avoids PluginsAvoids Plugins means your site does not depend on outdated browser plugins like Flash or Java applets for core features. These plugins are insecure, inaccessible, and no longer supported by modern browsers. Native web technologies are faster, safer, and work everywhere.
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No Flash, No Plugins, Native Web |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a website management agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a web development firm dedicated to visual clarity in the age of algorithms.