There are 279 entries in this glossary.
| Term | Definition |
|---|---|
| Hreflang |
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| Hreflang Tag |  The hreflang attribute (`rel="alternate" hreflang="x"`) is a technical solution for sites that have similar content in multiple languages or targeted at different geographic regions. It tells search engines which version of a page to show a user based on their language settings and location.
Hits - 39 Synonyms -
Language Tag, Multilingual SEO |
| htaccess |  A configuration file for the Apache web server. |
| HTML |  The standard markup language for creating web pages.
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Hypertext Markup Language, Markup |
| HTML Has Lang |
Set a lang attribute on the element so assistive tech knows the language.
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| HTML Headings |
Use headings in a logical outline so the page is easy to scan and navigate.
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| HTML Page Size |
Keep the HTML document lean to speed up downloads and parsing.
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| HTTP Status Code |
Return the correct HTTP status for the page (200, 301, 404, etc.).
Hits - 36
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| ID |
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Identifier, Unique Selector |
| Iframe | An HTML element used to nest one webpage inside another.
Hits - 36 Synonyms -
Inline Frame, Embedded Frame |
| Image Alt Check |
Decorative images should be marked appropriately; informative images need alt text.
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| Image Alt Text |
Images need alt text that briefly describes their content or function.
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| Image Aspect Ratio |
Reserve space with correct width/height or aspect-ratio to prevent layout shift.
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| Index/Nofollow Balance |
Check that noindex/nofollow/dofollow directives are applied correctly.
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| Indexing | The process by which search engines organize information before a search to enable super-fast responses to queries.
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Google Index, Search Database |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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