SEO
There are 146 entries in this glossary.| Term | Definition |
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| Image Aspect Ratio |
Reserve space with correct width/height or aspect-ratio to prevent layout shift.
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| Image Alt Text |
Images need alt text that briefly describes their content or function.
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| Image Alt Check |
Decorative images should be marked appropriately; informative images need alt text.
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| HTTP Status Code |
Return the correct HTTP status for the page (200, 301, 404, etc.).
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| HTML Page Size |
Keep the HTML document lean to speed up downloads and parsing.
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| HTML Headings |
Use headings in a logical outline so the page is easy to scan and navigate.
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| HTML Has Lang |
Set a lang attribute on the element so assistive tech knows the language.
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| Hreflang Tag |  The hreflang attribute (`rel="alternate" hreflang="x"`) is a technical solution for sites that have similar content in multiple languages or targeted at different geographic regions. It tells search engines which version of a page to show a user based on their language settings and location.
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Language Tag, Multilingual SEO |
| Hreflang |
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| Gzip Compression |
Compress text resources (gzip/brotli) to shrink transfer sizes.
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| Google Search Console | Google Search Console (GSC) is a free web service provided by Google that allows webmasters to check indexing status, optimize visibility, and troubleshoot issues. It provides direct feedback from Google about how it sees your site, including crawl errors, manual penalties, and mobile usability issues.
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GSC, Webmaster Tools |
| Geolocation on Start |
Don't prompt for geolocation on load; ask after a clear user action.
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| Four-Word Keywords |
Top four-word phrases found on the page—use them intentionally.
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| Font Size |
Use legible font sizes—especially on mobile—so text is easy to read.
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| Font Display |
Use font-display to keep text visible while webfonts load.
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What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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