SEO
There are 8 entries in this glossary.| Term | Definition |
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| Four-Word Keywords |
Top four-word phrases found on the page—use them intentionally.
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| Font Size |
Use legible font sizes—especially on mobile—so text is easy to read.
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| Font Display |
Use font-display to keep text visible while webfonts load.
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| Focusable Controls |
Interactive elements must be reachable and operable with the keyboard.
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| Focus Traps |
Ensure keyboard focus can move in and out of dialogs without getting stuck.
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| First Input Delay |  First Input Delay (FID) was a Core Web Vital metric measuring the time from when a user first interacts with a page (i.e., when they click a link, tap a button, or use a custom control) to the time when the browser is actually able to begin processing event handlers in response to that interaction.
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FID, Input Latency |
| First Contentful Paint | First Contentful Paint (FCP) measures the time from when the page starts loading to when any part of the page's content is rendered on the screen. "Content" here refers to text, images (including background images), `
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FCP, Initial Render |
| Favicon |
Provide a favicon so browser tabs and bookmarks show your brand.
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What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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