SEO
There are 11 entries in this glossary.| Term | Definition |
|---|---|
| User Timings |
Custom performance marks/measures that track key user moments.
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| Use Text Compression |
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| Use rel=preload |
Preload critical assets needed right away.
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| Use rel=preconnect |
Preconnect to important origins early to reduce handshake time.
Hits - 30
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| Use Landmarks |
Use landmark elements (header, main, nav, footer) to aid navigation.
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| URL Canonicalization |
Make sure multiple URL variants point to a single canonical page.
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| Unused JavaScript |
Ship less JavaScript by removing code that never runs.
Hits - 34
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| Unused CSS Rules |
Remove unused CSS to shrink stylesheets and speed rendering.
Hits - 32
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| Unsized Images |
Set width/height or aspect-ratio so images don't shift layouts.
Hits - 30
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| Unminified JavaScript |
Minify JS to reduce size and parse time.
Hits - 31
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| Unminified CSS |
Minify CSS to cut bytes and speed up delivery.
Hits - 29
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What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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