SEO
There are 9 entries in this glossary.| Term | Definition |
|---|---|
| Custom Controls Roles |
Custom controls must expose the correct ARIA roles so assistive tech knows what they are.
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| Custom Controls Labeled |
Custom UI controls need clear text labels for accessibility.
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| Cumulative Layout Shift |  Cumulative Layout Shift (CLS) is a Core Web Vital metric that measures the visual stability of a page while it loads. It quantifies how much visible content shifts unexpectedly, such as when an ad suddenly loads and pushes text down, causing a user to lose their place or click the wrong button.
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CLS, Visual Stability |
| Critical Request Chains |
Long dependency chains delay first paint; shorten or defer them.
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| Crawlable Anchors |
Links need real href values so crawlers and users can follow them.
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| Crawl Budget | The number of pages a search engine bot (like Googlebot) crawls and indexes on a website within a given timeframe.
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Crawling Limit, Bot Access |
| Content Security Policy (XSS) |
A solid Content Security Policy helps prevent cross-site scripting attacks.
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| Compressed Images | Images that have had unnecessary data removed to reduce file size without significantly degrading quality.
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Optimized Images, WebP |
| Canonical Links | A canonical tag (rel="canonical") is an HTML element that helps webmasters prevent duplicate content issues by specifying the "preferred" or "master" version of a web page. When multiple URLs display similar content, the canonical tag tells search engines which URL to index and credit with ranking authority.
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Rel Canonical, Master Link |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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