Cumulative Layout Shift

All
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Term	Definition
Cumulative Layout Shift	Cumulative Layout Shift (CLS) is a Core Web Vital metric that measures the visual stability of a page while it loads. It quantifies how much visible content shifts unexpectedly, such as when an ad suddenly loads and pushes text down, causing a user to lose their place or click the wrong button. CLS is scored from 0 (perfect stability) to 1.0 (massive shifting). A good score is considered to be 0.1 or less. Common causes of poor CLS include images or ads without defined dimensions (width and height attributes), dynamically injected content, and web fonts that cause a "Flash of Unstyled Text" (FOUT). To fix CLS issues, always reserve space for images and embeds using CSS aspect-ratio boxes. This ensures the browser knows how much space to allocate before the content actually downloads, preventing the layout from jumping around as the page assembles itself. Hits - 36 Synonyms: CLS, Visual Stability

Term

Definition

Cumulative Layout Shift (CLS) is a Core Web Vital metric that measures the visual stability of a page while it loads. It quantifies how much visible content shifts unexpectedly, such as when an ad suddenly loads and pushes text down, causing a user to lose their place or click the wrong button.

CLS is scored from 0 (perfect stability) to 1.0 (massive shifting). A good score is considered to be 0.1 or less. Common causes of poor CLS include images or ads without defined dimensions (width and height attributes), dynamically injected content, and web fonts that cause a "Flash of Unstyled Text" (FOUT).

To fix CLS issues, always reserve space for images and embeds using CSS aspect-ratio boxes. This ensures the browser knows how much space to allocate before the content actually downloads, preventing the layout from jumping around as the page assembles itself.

Hits - 36

Synonyms: CLS, Visual Stability

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

Client Login

Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Cumulative Layout Shift

What Does "Liquid Purple" mean?

Client Login

LiquidPurple