LiquidPurple - Strategic Website Management
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Term Definition
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A built-in content type designed for static, timeless content. Pages are for content that doesn't "expire," like "About Us," "Contact," or "Privacy Policy." Unlike Posts, pages are hierarchical (you can have a generic "Services" page with "Design" and "Marketing" as child pages). Pages are not included in the RSS feed or the main blog stream. They can usage custom Page Templates to display different layouts (e.g., a Full-Width landing page).
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Synonyms: Static Content, Hierarchical Post

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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