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Liquid Purple Liquid Purple

WordPress Terms

There are 5 entries in this glossary.
Search for glossary terms (regular expression allowed)
Term Definition
Category
A default taxonomy used to group posts into broad topics.
Synonyms - Cat, Hierarchical Taxonomy
Child Theme
A theme that inherits the functionality and styling of another theme, called the Parent Theme.
Hits - 30
Synonyms - Safe Theme, Inherited Theme
Classic Editor
The legacy rich-text editor that was the default in WordPress prior to version 5.0.
Hits - 29
Synonyms - TinyMCE, WYSIWYG
Custom Field
Extra data associated with a post or page, extending the content beyond just title and body.
Synonyms - Post Meta, Metadata
Custom Post Type
A user-defined content type created to manage items other than standard Posts and Pages.
Hits - 29
Synonyms - CPT, Custom Content

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.