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Liquid Purple Liquid Purple

WordPress Terms

There are 32 entries in this glossary.
Search for glossary terms (regular expression allowed)
Term Definition
Action Hook
A PHP function that executes a specific custom script at a designated point during the page load process.
Hits - 33
Synonyms - Actions, Event Hooks
Administrator
The highest user role in a standard WordPress installation, with access to all features.
Hits - 33
Synonyms - Admin, Site Admin
Block Editor
The modern, modular content editor introduced in WordPress 5.0 that builds content using distinct blocks.
Hits - 33
Synonyms - Gutenberg, Blocks
Category
A default taxonomy used to group posts into broad topics.
Synonyms - Cat, Hierarchical Taxonomy
Child Theme
A theme that inherits the functionality and styling of another theme, called the Parent Theme.
Hits - 34
Synonyms - Safe Theme, Inherited Theme
Classic Editor
The legacy rich-text editor that was the default in WordPress prior to version 5.0.
Hits - 33
Synonyms - TinyMCE, WYSIWYG
Custom Field
Extra data associated with a post or page, extending the content beyond just title and body.
Synonyms - Post Meta, Metadata
Custom Post Type
A user-defined content type created to manage items other than standard Posts and Pages.
Hits - 33
Synonyms - CPT, Custom Content
Database Prefix
The string of characters prepended to every table in the WordPress database (default is `wp_`).
Hits - 34
Synonyms - Table Prefix, WP Prefix
Excerpt
A short summary of a post used in archives, search results, and RSS feeds.
Hits - 35
Synonyms - Summary, Teaser
Filter Hook
A PHP function that modifies data before it is saved to the database or displayed on the screen.
Hits - 33
Synonyms - Filters, Data Modifiers
functions.php
A PHP file within a theme that acts like a plugin, adding features and functionality unique to that theme.
Hits - 34
Synonyms - Theme Functions, Theme Logic
Hook
The generic term for the connection points (Actions and Filters) provided by the WordPress Core API.
Hits - 34
Synonyms - Plugin API, Event
Media Library
The central repository for all images, videos, audio files, and documents uploaded to the site.
Hits - 34
Synonyms - Uploads, Media Manager
Menu
A user-defined list of links, typically used for the site's main navigation bar.
Synonyms - Nav Menu, Custom Menu

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.